Welding and Gases Magazine Talks Sales Training


Tips for building a top-notch sales force.

Dewitt, NY - As part of its continued effort to provide the distributors of gases and welding equipment with the most up-to-date and useful best practices information, the Fourth Quarter issue of Welding & Gases Today features an article called "Building A Salesperson From The Ground Up." This article is an in-depth look at how some of the industry's best and most successful companies tackle the task of sales force training.

According to the article, most entrepreneurs believe that we can create or build whatever model our business needs. A little tweak here, a little tweak there, and we can create a business model, process or solution that works. Why then, can't we build a better salesperson? According to GAWDA members, we can.

Like all sales articles, this one may include many of the best practices that we all know. It also includes best practices we may need to be reminded of. If salespeople are developed and not just born or "discovered," it makes sense to examine how GAWDA members are developing their sales superstars over a period of years. Take a look at your existing roster of sales superstars. Are any likely to retire or leave within the next year or two? If so, the steps outlined in the article may be just what the doctor ordered to insure continuity and the right talent, paving your sales efforts for when that day comes.

Want to know what the steps to sales training success are? Then head over to www.weldingandgasestoday.org and check out the latest issue of Welding & Gases Today.

For more information, contact Dan Vest, editor of Welding And Gases Today at dan@datakey.org or 315-445-2347.

About GAWDA

Founded in 1945, the Gases and Welding Distributors Association (GAWDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (www.weldingandgasestoday.org), e-magazines, newsletters and industry wiki (www.gawdawiki.org), GAWDA connects suppliers of gases and manufacturers of related equipment as well as manufacturers of welding equipment and distribution leaders, for the purpose of safely delivering optimal solutions to the users of those products. GAWDA publications are the industry's voice for all matters related to the latest technology and the most up-to-date processes spanning welding equipment and products and services related to industrial, medical, specialty and cryogenic gases. A 501(c)3 organization, GAWDA members are located throughout North America.

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