Using Web-Based Search helps salespeople land new business.
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Press Release Summary:
Appearing in MHEDA Edge's June issue, "Find What You're Looking For" focuses on strategies for using online search to better know customers. Article insists distributor salespeople "must be confident that when they walk into a customer location...armed with all the information that they could possibly need." Using Web search tools such as Google can help distributors truly know their customers and prospects before making that first sales call and increase chance of new business.
Original Press Release:
Material Handling Magazine Highlights Search Strategies
Tips for using online search as a customer research tool
Dewitt, NY: As a part of its continued effort to provide young professionals in the forklift, storage and handling, conveyor and general material handling industries with the most cutting-edge, web-based best practices information possible, the June issue of MHEDA Edge features an article called "Find What You're Looking For." It focuses on proven strategies for using online search to better know your customers.
In times like these where sales are still slow and those projects that are available are increasingly tough to get, distributor salespeople must be confident that when they walk into a customer location, they're doing so armed with all the information that they could possibly need. That's why distributors often spend significant money researching leads and finding out more about local companies. However, there is an immensely powerful customer research tool that is available to anybody. The tool: Google. Web search can help distributors truly know their customers and prospects before ever making that first sales call.
It's easy to turn up your nose and say, "Google is nothing new, I've been using it for years," but it runs much deeper that. Sure, we all use Google, probably more than once a day. The question is, are we using it the right way? The old story goes that humans only use 10 percent of their brainpower. Well, we may only be using 10 percent of our search power, too. However, if you take the time to figure out how to exploit that untapped 90 percent, you can elevate your pre-call knowledge and increase your chance of landing new business.
So how do you do it? What strategies can you implement to harness the hidden potential of search for your organization? Check out this month's issue of MHEDA Edge, the online resource for young professionals in the forklift, storage and handling, conveyor and general material handling industries, and all of your questions will be answered.
For more information, contact Dan Vest, Editor of MHEDA Edge, (315) 445-2347, email: dan@datakey.org.
About MHEDA
Founded in 1954, the Material Handling Equipment Distributors Association (MHEDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (http://www.TheMhedaJournal.org), e-magazines, newsletters, and industry wiki (http://www.wikimheda.org), MHEDA connects the manufacturers of storage and handling, lift trucks and conveyor equipment and distribution leaders for the purpose of delivering optimal solutions to the users of those products. MHEDA publications are the industry's voice for all matters related to the latest technology and the most up-to-date processes spanning the movement and storage of all materials. A 501(c)3 organization, MHEDA members span all of North America.
