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Universal Robots Builds Momentum in Mid-Atlantic Region

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Universal Robots
Sivlandvænget 1
Odense, Denmark



Press release date: June 9, 2014

The Danish manufacturer of industrial robots is exhibiting at ATX East in New York, June 10-12 showcasing the UR5 and UR10 models. Distributors of the collaborative robot arms are now seeing significant traction in the Mid-Atlantic region where surprising new markets for automation are opening up.

East Setauket, New York - Universal Robots' ease of use along with the collaborative feature enabling them to work right alongside employees have proved to be the two unique selling points taking the robot arms from the early adopter stage into the mainstream.

National Sales Manager for Universal Robots in North America, Ed Mullen, looks forward to exhibit the popular robot arms at ATX East:

"Our distributors are reporting strong sales and have been able to penetrate a wide variety of industries in the Metropolitan/Mid-Atlantic markets. I'm excited to meet even more potential end users at ATX, where attendees will be able to program our robots directly at the booth."

Regional distributors will also be present at the Universal Robots booth #2757 to demo the robot arms' usability and performance. One of them is Todd Clark, president of Axis New England:

"Before, it would be a real challenge for a smaller manufacturing company to deploy automation due to the cost and complexity associated with traditional robots. Universal Robots are easy to integrate into production and can operate with no safety guarding while the intuitive programming eliminates the need for senior level control engineers. This has now opened the door to the small- and medium sized business segment," says Clark, who has conducted several well-attended seminars to educate end users on the new generation of collaborative robots.

Industries in the region spanning machine tooling, thermo forming, consumer product manufacturing, drug delivery, university research and art museums now use the flexible robots. The applications run the gamut from pick and place tasks to the more unusual applications such as the one found at the Metropolitan Museum of Art in New York City where the Danish robot arms equipped with light projectors and video cameras pan in and out on the gowns shown in the Charles James: Beyond Fashion exhibit currently on display through August 10, 2014.

Universal Robots distributor Gary Eliasson, president of Axis Inc. in Somerville, New Jersey:

"The robots were chosen because they are both discreet and quiet. To date, most of our sales have been to the 16% of the population who are innovators and early adopters of new technology as for example the design studio Diller Scofidio + Renfro that introduced the UR robots to the Met," he says.

"The diverse case studies are building momentum for Universal Robots by providing proof and justification for the next 34% who are the early majority. Those are the customers that want to implement new technologies, but want to wait and see the robots in real life applications before they go ahead and purchase one for their own automation needs."

Inertia Switch in Orangeburg, New York, recently bought a UR5 robot from Axis Inc. equipped with a Robotiq 2-Finger Adaptive Gripper-85 for machine tending with a CNC Lathe.

"We manufacture a lot of switch sizes and need to be highly flexible in production. The UR5 is easy to reprogram and move around the production floor. We now have people programming it that have had no previous experience with robots. I have so many applications for this robot I honestly don't know where to use it first," says Brian DiGirolamo, Chief Engineer and Owner of Inertia Switch.

The UR robots
Universal Robots is a result of many years of intensive research in robotics. The product portfolio includes the UR5 and UR10 models that handle payloads of up to 11.3 lbs. and 22.6 lbs. respectively. The six-axis robot arms weigh as little as 40 lbs. with reach capabilities of up to 51 inches. Repeatability of +/- .004" allows quick precision handling of even microscopically small parts.

If the robots come into contact with an employee, the built-in force control limits the forces at contact and does not cause bodily harm, adhering to the current safety requirements on force and torque limitations. With Universal Robots it is easy to develop applications that can run without shielding. A thorough risk assessment must however always be made.

The collaborative robots can quickly be moved around the production sites and are easily integrated in all industries—from the small machine shop to the large auto assembly line. Payback period is typically 3-8 months.

Watch the robot in action: http://bit.ly/UlaUgw

The company:
Universal Robots is a first mover within a new segment of collaborative robots focusing on user friendliness and flexibility. Since the first UR robot entered the market in December 2008, the company has seen substantial growth with the robotic arms now being sold in more than 50 countries worldwide. The company is headquartered in Odense, Denmark where all development and production is carried out. The company's global sales target for 2014 is 2,000 robots followed by a doubling of sales every year from 2014 to 2017
www.universal-robots.com

http://www.youtube.com/user/UniversalRobotsVideo/videos
https://twitter.com/Universal_Robot
https://www.facebook.com/UniversalRobots
http://www.linkedin.com/company/universal-robots-a-s https://plus.google.com/100123388801849599660/posts

Product photos, brochures, and videos: http://www.universal-robots.com/GB/Press.aspx

Company Contact:
Edward Mullen
Universal Robots
National Sales Manager, North America
Tel: +1-631-610-9664
emullen@universal-robots.com 

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