Two Major Communications Awards for Henkel
Platinum for annual report and gold for training film on corporate branding
Düsseldorf, Germany/Rocky Hill, Conn., July 20, 2009 - International consumer goods
manufacturer Henkel has garnered honors in two renowned U.S. communications
competitions. For the fourth time in a row, the company received the highest honor from
the League of American Communications Professionals (LACP), receiving a platinum
award for the 2008 Henkel annual report. And in the Stevie International Business
Awards, Henkel's new training film explaining the company's corporate branding
strategy garnered gold.
Henkel received an LACP 2008 Vision Award, taking first place in the annual reports
category for "Consumer Consumables - Household/Personal" and beating Beiersdorf,
Procter & Gamble and Unilever in the process.
The jury comprised of international communications experts awarded the Henkel annual
report a score of 98 out of a possible 100 points. The interview with Chairman of the
Management Board Kasper Rorsted and Chairman of the Shareholders' Committee
Albrecht Woeste - a new approach replacing the classic preface of previous years -
received an additional silver award in the "Best Letter to Shareholders" category.
The jury's feedback read, "The first impression conveyed by Henkel's annual report is
great, and both the cover and the interview are excellent." The jury also praised the
report narrative, its financials, its creativity, its message clarity and information value,
and also its detailed list of contents and ease of navigation through the pages.
The LACP Vision Awards are widely recognized as authoritative in assessing the quality
of financial reporting. In all, the LACP scrutinized and assessed more than 3,500 entries
from over 20 countries for its Vision Awards competition.
Henkel also enjoyed success at the Stevie International Business Awards. The training
film "Become a corporate branding pro in 7 minutes" received gold, the highest award, in
the competition category "Orientation."
Designed for employees and agencies alike, this brief instructional video presents the
basics of Henkel's corporate branding strategy, its vision and values, and the most
important core rules governing the company's corporate identity and corporate design in
a visually engaging and entertaining manner.
The Stevie Awards are an international competition in which companies and
organizations are assessed and rewarded in a wide range of categories. This year the
competition attracted more than 1,700 entries from over 30 countries.
Henkel in North America
Henkel markets a wide range of well-known consumer and industrial brands in North America,
including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair
gels, and Loctite® adhesives. Visit www.henkelna.com for more information.
Henkel has been committed to making people's lives easier, better and more beautiful for more than 130
years. A Fortune Global 500 and Germany's most admired company according to a recent Fortune survey,
Henkel offers strong brands and technologies in three areas of competence: Home Care, Personal Care
and Adhesive Technologies. Each day, more than 52,000 employees in 125 countries are dedicated to
fulfilling Henkel's claim "A Brand like a Friend." In fiscal 2008, Henkel generated sales of 14,131 million
euros and adjusted operating profit of 1,460 million euros.
Contact
Cindy Demers (North America)
Phone: 480-754-4090
cindy.demers@us.henkel.com
Wulf Klüppelholz (International)
Tel. +49 211 797-1875
Fax +49 211 798 -4040
