Truseal Redesigns Logo as Part of Corporate Branding Initiative
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Fresh Design Exemplifies Efficiency and Leadership in IG Unit Technology
Beachwood, OH - June 5, 2006 - Truseal Technologies, Inc., a world leader in warm edge spacer systems for insulating glass (IG), revealed a new logo as the centerpiece of a revitalized company branding initiative centering on its efficiency and technological leadership.
The new logo features the abstract representations of panes of glass shown in a round mark as a nod to Truseal's core windows focus. The mark also suggests a "T" or an umbrella, depending on the viewer's interpretation. The red color was chosen for its sense of warmth, assertiveness and freshness.
"The redesigned logo is just one piece of our re-energized brand platform that accentuates our history as a trusted supplier with proven technologies," said John Kessler, Truseal vice president-sales, marketing and technical services. "Truseal has always been about improving efficiency, not only through our innovative products and systems, but also because of our ability to problem solve and increase productivity for our customers."
Truseal will formally roll out its new look at GlassBuild America 2006 in Las Vegas.
For information about Truseal's products, please visit our Web site at www.Truseal.com or
e-mail kreider@truseal.com.
About Truseal Technologies, Inc.
Truseal Technologies, Inc., headquartered in Beachwood, Ohio, and part of the Quanex Corporation Building Products Group, is one of the world's leading manufacturers and marketers of insulating glass products and systems. Truseal produces superior IG warm edge spacer systems with consistent after-sales service and a warranty program for qualified window fabricators. In addition, Truseal practices lean manufacturing that provides customers with value and efficiency in their window fabrication operations.
Jackie Walls on behalf of Truseal Technologies, Inc.
