Terayon CEO Jerry Chase to Speak on Targeted Advertising at 'QAM Before The Storm' Conference for Cable Industry |
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Terayon Communication Systems, Inc.
2952 Bunker Hill Lane
Santa Clara, CA, 95054-1103
USA
Press release date: January 22, 2007
SANTA CLARA, Calif., Jan. 22:Terayon Communication Systems, Inc. (Pink Sheets: TERN.PK), a leading provider of digital video networking applications that enable service providers to localize content on-demand, announced today that CEO Jerry Chase will be a featured panelist at The QAM Before The Storm, a PK Worldmedia conference on broadband expansion.
Chase will speak on a panel entitled "Business Services and Targeted Ads at the Edge" during the January 23 conference at the Hilton Americas in Houston. The panel will discuss a variety of solutions, including Terayon's Emmy Award-winning statistical remultiplexing technology, that are enabling cable system operators to deploy programming and advertising that is relevant to specific audience demographics.
"One of the long-time strengths of cable has been its ability to offer advertisers better methods for pinpointing the right audience for their product," said Chase. "By combining the efficiencies of digital video with Terayon's sophisticated ad insertion techniques, such as video squeeze-back and graphic overlay, cable operators can simultaneously deliver multiple versions of the same ad, with each version tailored to the demographics of a targeted subscriber group."
About Terayon Terayon Communication Systems, Inc. provides real-time digital video networking applications to cable, satellite and telecommunication service providers worldwide, which have deployed more than 7,700 of Terayon's digital video systems to localize services and advertising on-demand and brand their programming, insert millions of digital ads, offer HDTV and other digital video services. Terayon maintains its headquarters in Santa Clara, California; has sales and support offices worldwide and is on the web at www.terayon.com.
NOTE: Terayon and the Terayon logo are registered trademarks of Terayon Communication Systems, Inc. All other trademarks are property of their respective owners.
Source: Terayon Communication Systems, Inc. CONTACT: media, Paul Schneider of PSPR, Inc., +1-215-702-9784, or pspr@att.net, for Terayon Communication Systems, Inc.; or investors, Kirsten Chapman or Moriah Shilton, mshilton@lhai.com, both of Lippert/Heilshorn & Associates, +1-415-433-3777, for Terayon Communication Systems, Inc. Web site: http://www.terayon.com/
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