Software of Excellence Selects StayinFront Analytics to Support Sales, Operational Reporting


- SOE's Selection Based on StayinFront's Quality Assurance and Flexible Structure -

LONDON (24 July 2007) - StayinFront, Inc., a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services, and eBusiness systems, today announced that Software of Excellence (SOE) has signed a contract to use StayinFront Analytics to manage sales and operational reporting as well as to provide key performance indicator (KPI) support.

Software of Excellence develops and implements innovative practice management solutions to dentists in the United Kingdom, Ireland, Australia, New Zealand and Southeast Asia. A market leader in these regions, the company selected StayinFront Analytics because of the product's superior architecture as well as its robust data analysis and decision support.

"Software of Excellence is excited to be partnering with StayinFront and utilising their industry-leading business decision support tool, StayinFront Analytics. We will use the solution at an enterprise level to enhance our business-critical sales and operational reporting,"
stated Ben Flewett, Head of Support for Software of Excellence.

Nigel Huxtable, StayinFront's London-based Managing Director, commented, "StayinFront Analytics provides greater functionality and ease of integration than any comparable product on the market today. It is a flexible software application that can meet the diverse business needs of global clients such as Software of Excellence. The product's quick implementation enables immediate use of its powerful reporting and analysis functions."

About StayinFront, Inc.
StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services, sample inventory management solutions and eBusiness systems. StayinFront offers rapidly configured and implemented solutions and services to manage and integrate all points of customer interaction including sales, marketing and customer support.

StayinFront has been chosen globally as a strategic CRM partner by many of the world's top life sciences, consumer goods and business companies and StayinFront solutions have been implemented in over twenty countries in twelve languages.

StayinFront's flexible product architecture, object-oriented data modeling and range of deployment options provide an "exact fit" solution to help drive business processes, better manage the administrative functions of the system and lower ongoing costs of ownership.

StayinFront also offers a range of support services including StayinFront Data Quality Services, to improve, standardise, augment and further leverage the informational assets contained in proprietary databases.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Belgium, Ireland, India, Australia, Singapore and New Zealand. The Company can be contacted via the web at stayinfront.com.

Note to editors: Copyright 2007. StayinFront is a registered trademark of StayinFront, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright Law.

StayinFront Contact
Nigel Huxtable
+44 (0)1895.457.900
nhuxtable@stayinfront.com
stayinfront.com

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