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Skyera Partners with M2M-Direct to Serve UK Market with skyHawk

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Skyera Inc
1704 Automation Parkway
San Jose, CA, 95131

Press release date: June 24, 2014

The ground-breaking storage platform that combines affordability and performance in the only viable all-Flash array to break the price barrier for mainstream enterprise storage.

LONDON – M2M Direct, UK’s memory storage specialist, is pleased to announce they have been selected to distribute Skyera’s all-flash solid-state storage system skyHawk.

Skyera is changing the face of enterprise solid state storage by delivering unparalleled performance and capacity, using less power at a significantly lower cost than the competition. The skyHawk distribution agreement, the only one for the region, finally sees skyHawk availability, in numbers, in the United Kingdom.

“M2M Direct is an ideal channel partner for us, as they have an enviable position in the UK memory and storage market,” says Timm Hoyt, Vice President, Worldwide Channels, Skyera, Inc. “They have demonstrable expertise in bringing innovative solutions to the market. Their Enterprise team has embraced evolving technologies and is well positioned to represent the value of our ground breaking solid-state technology.”

The skyHawk platform has been making waves in North America due to its low price point that enables companies to move from spinning disk to solid-state storage as a direct replacement. Until now, enterprises were unable to take full advantage of the remarkable shift from spinning disk to solid-state technology. The available solutions all presented difficult trade-offs between reliability and price. Skyera’s all flash array, built from the ground up, offers better performance and lower price over other SSD-based storage systems.

“The last couple of years has seen much talk of moving from legacy disk-based storage to solid state storage. It is only now that we have a product at a price point that enables that evolution,” stated Frank Sutton, Enterprise Sales Director EMEA, M2M-Direct. “With skyHawk, we can truly say a new era has dawned.”

Skyera has changed the enterprise storage dynamic significantly with its ground breaking new storage platform that combines high density, affordability, performance, and efficiency. Leveraging an advanced understanding of NAND flash memory and controller design, Skyera manipulates the way it writes data to minimize the degradation of NAND flash and extend durability without increasing costs. Skyera uses minimum overprovisioned capacity combined with hardware-based deduplication, compression, and flash-optimized RAID-SE to deliver the best performance and life expectancy per flash cell at the most cost-effective capacity per dollar.

M2M was founded in 1998 as a “Specialist Memory Distributor” working directly with world class manufacturers and suppliers. M2M-Direct Enterprise Division is a Value-Added Distributor supporting resellers specialising in IT Infrastructure hardware and software for the business market. By adding real value, our partners, and in turn their customers, receive products and services that have been individually identified to provide real business benefits.

Skyera solid-state storage architecture leverages the most advanced NAND flash, delivering the highest density, lowest power consumption and flash optimized enterprise software features - all within the industry’s smallest footprint. Data centers designed with Skyera’s high performance, cost-efficient, purpose-built solutions occupy up to 99 percent less space and consume up to 97 percent less power compared to traditional enterprise storage systems. For more information, visit

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Dan Miller
Senior Account Director
JPR Communications
(818) 798-1473  
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