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Shanghai Media Group Deploys Integrated Receiver Decoders from ATEME

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ATEME Inc

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Original Press Release

Shanghai Media Group Deploys Integrated Receiver Decoders from ATEME

Press release date: March 19, 2014

PARIS – ATEME, a global leader in advanced video compression solutions for the broadcast industry, announced today that Shanghai Media Group (SMG) has selected ATEME's Kyrion DR8400 video decoders for deployment in earth stations and mobile satellite newsgathering operations.

NEWS FACTS:

• SMG is the second largest media conglomerate in China - Founded in 2001 in Shanghai, the group operates more than one hundred television and radio channels with leading prime-time audience ratings, as well as diversified cultural, sports and news activities.

• Universal decoder - The Kyrion DR8400 is a single-channel integrated receiver decoder (IRD) that decodes flawlessly irrespective of point-of-origin encoder brand or user-defined configuration. This feature makes it an ideal companion for international satellite operations, where content is backhauled from a broad array of news and sports content providers.

• High performance - The DR8400 provides extensive computing power, allowing it to receive 72 Mhz Multi-Program Transport Streams exceeding 150 Mbps. It decodes up to 1080P60 video resolution and frame rates up to 32 mono audio channels. The DR8400 supports 4:2:2 MPEG-2, 4:2:2 10-bit MPEG-4 and the new HEVC standard.

SUPPORTING QUOTE:
Xiao Zhang, regional sales manager at ATEME, said: "ATEME is perfectly positioned to address the increasing demand for high quality, future-proof solutions by Chinese broadcast professionals. We are extremely pleased that, after an extensive test period, SMG has chosen our Kyrion IRD to receive feeds from its international partners."

ATEME will demonstrate its solutions for broadcast contribution and multi-screen video delivery in the booth of its local partner NDT at the 22nd China Content Broadcasting Network (CCBN) exhibition in Beijing, March 20 to 22, 2014 - Hall 2, booth #2402.

About ATEME:
ATEME is a world leading provider of HEVC / H.265, MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, distribution, multi-screen live streaming, OTT and VOD applications. More information is available at www.ateme.com.

ATEME Press Contacts:
Dorota Bouskela
ATEME Corporate
T: +33 Marketing 169-358-988
E: press@ateme.com

Kim Dearborn
Nadel Phelan, Inc.
T: +1-831-440-2407
E: kim@nadelphelan.com

SOURCE ATEME

Web Site: http://www.smg.cn/english_index.shtml  

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