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SensoMotoric Instruments Unveils SMI RED-n Consumer Eye Control Technology for Gaming and Computing

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SensoMotoric Instruments GmbH
Warthestraße 21
Teltow, Germany

Press release date: January 6, 2014

BOSTON, BERLIN and TELTOW, Germany, -- The RED-n eye tracker by SensoMotoric Instruments' (SMI) brings robust, accurate and precise eye tracking technology with unprecedented small form factor at a mass market price to OEMs and consumer applications.

The doors open at CES 2014 and SensoMotoric Instruments (SMI), [ a world leader in eye and gaze tracking for over 20 years, announces their RED-n eye tracking technology [ that will change how people control their tablets, laptops and desktop PCs and how they play and experience the next generation of video games. SMI's product development team has listened carefully to SMI's best in class OEM partners who use SMI eye tracking technology along with gaming, computer hardware, assistive devices and professional applications. As a result, the SMI RED-n opens up new ways for people to use eye control in their daily tasks - truly natural and productive.

The technology is already available for evaluation by OEM customers. SMI is working with a partner to announce a general available eye tracking peripheral for individual developers and dedicated end user applications in Q1/14.

The next-generation algorithms of the SMI RED-n deliver unprecedented robustness and highest accuracy for monitor sizes up to 28", and free head movements in a range more than four times larger compared to the current market available technology. With only 8mm thickness, the RED-n hardware components can be integrated into almost any device such as tablets, laptops and monitors or can been used as an externally attached eye tracking accessory.

Christian Villwock, Director of SMI's OEM Solutions Business: "We've listened carefully to our partners, so that this new generation of our well established eye tracking technology outperforms in all relevant dimensions the existing eye tracking solutions while allowing a mass market's price for volume applications."

SMI OEM Website: 

Learn more about SensoMotoric Instruments (SMI) at 

Contact SMI: Stefanie Gehrke, Marcom Manager,, +49(0)172-3808-537

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