SAS.mobi Flys High with Easy Access to Travel Information on Mobile Phones
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International Travelers Now Have Flight Data in Their Hands
DUBLIN, Ireland and WASHINGTON, April 18 / -- To meet the needs of its millions of international passengers, Scandinavian Airlines (SAS) -- the Scandinavian carrier -- has continued with its tradition of innovation in air travel by launching SAS.mobi, the first .mobi site from a major airline.
SAS.mobi is the mobile version of the airline's web site and offers a host of features, including check in, time tables, flight status and EuroBonus, the SAS frequent flyer program.
"SAS.mobi is another way for us to communicate with our passengers," said Morgan Svensson, Manager IT Solutions at SAS Business Opportunities. "We understand that business and leisure travelers need access to the most up-to- date information while they're on the go. At SAS.mobi, passengers can check on timetables and promotional offers as well as get updates on flight status, news and weather around the world."
Neil Edwards, CEO of dotMobi added, "SAS has a long history of delivering leading-edge services to their loyal base of travelers and SAS.mobi proves that they're once again leading the way by providing an innovative web site designed for access when their passengers need information on the go."
The SAS.mobi site wascreated by Swedish mobile portal developers, Adimo (http://adimo.mobi/), a company that has highlighted what can be achieved with mobile sites by creating interesting, innovative content and business models using the .mobi domain and its standards.
"We are proud to work with SAS, one of Sweden's most well known companies and a company with demands for high quality. Since travelers by definition are mobile, the SAS mobile portal is a perfect communication channel for the airline. The flexibility of the .mobi-compliant Adimo development platform allows us to quickly and easily create and develop compelling content for the mobile Internet," said Anna Caracolias, CEO, Adimo.
Visit sas.mobi/ to learn more about Scandinavian Airlines.
For more information on dotMobi domains and registration information, visit mtld.mobi/. Visit the dotMobi blog at blog.mobi/.
About SAS Scandinavian Airlines
SAS Scandinavian Airlines (SAS) is a business unit within the SAS Group that comprises the airlines under the SAS brand: SAS Braathens, Scandinavian Airlines Danmark, Scandinavian Airlines Sverige and Scandinavian Airlines International. All told, SAS has 180 aircraft and serves approximately 125 destinations in Scandinavia, Europe, North America and Asia. During 2006, the total number of passengers was 25.1 million. SAS is a founding member of Star Alliance and also cooperates with several other partners.
About dotMobi
dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a consortium based in Dublin, Ireland with offices in Washington, DC and Beijing, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the- go consumers can have confidence that an Internet site or service will work on their mobile phones when using a .mobi address.
dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison (3), Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.
For more information, please contact:
Vance Hedderel
dotMobi (mobile Top Level Domain, Ltd.)
+1-703-485-5563
vhedderel@mtld.mobi
Sasha Manners
Edelman Public Relations
+44(0)20-7344-1504
sasha.manners@edelman.com
Elisabeth Manzi
SAS Group Corporate Communications
+46(0)8-797-4893
Elisabeth.Manzi@sas.se
Source: dotMobi
Web site: www.dotmobi.mobi/
http://sas.mobi/
http://adimo.mobi/
http://mtld.mobi/
http://blog.mobi/
