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SAE and Findlay Media produce Automotive Design magazine.

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February 17, 2010 - As collaborative project between SAE International and Findlay Media, Automotive Design magazine will offer design engineers a cross section of technology based on case studies and features. Published monthly, each issue will include interviews, columnists, technology features, research and analysis, and "60-second interview." Magazine will be supported by website containing Web 2.0 features, including blogs, reader comments, videos, and downloadable white papers.

SAE International and Findlay Media Team to Produce New European Automotive Design Magazine

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Society Of Automotive Engineers, Inc. (SAE)
400-T Commonwealth Dr.
Warrendale, PA, 15096

Press release date: February 11, 2010

WARRENDALE, Pa., -- A new publication focusing on the design and engineering elements of the automotive industry will soon be in the hands of professionals across Europe. Automotive Design magazine, a collaborative project between SAE International and Findlay Media, will offer design engineers a cross section of technology based on case studies and features.

The magazine's format will enable readers to get a broad scope of relevant content in each issue, as well as in-depth coverage of a specific area. In addition, the magazine will be supported by a Web site containing many Web 2.0 features, including blogs, reader comments, videos, downloadable white papers, and more.

"Europe is home to some of the top automotive design engineers in the world," Scott Sward, Director of Sales and Marketing for SAE International said. "We feel that Automotive Design magazine will fill the need for a strong design engineering publication to help inform and educate these top professionals. Toward that goal, we are pleased to be working with Findlay Media, an organization that enjoys a long and distinguished heritage of serving the European automotive industry."

Automotive Design will publish every other month, starting in March. Each issue will include:
-- Interviews
-- Columnists
-- Technology features covering powertrain and energy, systems and design, electronics, chassis systems, materials and safety
-- Automotive design essential features
-- Research and analysis
-- "60-second interview"

For more information on Automotive Design magazine, visit

SAE International is a global association of more than 128,000 engineers and related technical experts in the aerospace, automotive and commercial-vehicle industries. SAE International's core competencies are life-long learning and voluntary consensus standards development. SAE International's charitable arm is the SAE Foundation, which supports many programs, including A World In Motion® and the Collegiate Design Series.

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