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PureSense Launches Major Release of Its Irrigation Manager Platform Focusing on Action

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PureSense, Inc.
160 Franklin Street, Suite 310
Oakland, CA, 94607

Press release date: April 2, 2014

FRESNO, Calif. – PureSense's new release of its Irrigation Manager Software platform is now available online. This new release is marked by major developments in the analytics engine that gives growers never before seen information to better manage water specifically and the ranch in general. The launch is being spurred by a "Spring into ACTION" Campaign, with customers being welcomed to upgrade immediately to the new browser-based platform. ACTION is the acronym that the company is using to highlight the major features of the new release. Existing customers will enjoy the new summary reports and tracking information in easy-to-read reports, while new comers will be able to take advantage of features that require no hardware integration. The entire platform is web enabled and free to get started.

The new ACTION features included:

--  Anticipate what's coming with new weather forecasting info and an even easier to use scheduling tool
--  Coordinate the team using the new Timeline where team members can post notes, attach files, upload photos and more!
--  Track operations in real time with field and flow monitoring systems
--  Insight into problem areas with continuous evaluation of irrigation performance and infiltration behavior
--  Oversight of irrigation operations with quick, summary reports that track current operations and benchmark against historical practices
--  Now! Access your info! Anywhere, anytime, from a smart phone, tablet or PC.

"This software revolutionizes the ability of growers to improve their irrigation operation and crop production performance.  We believe that the new tools offered in this release will dramatically improve the everyday management of the grower's operation," says Gregg Fisher, Vice-President of Sales and Marketing for PureSense.

"We're excited to bring this new release to our customers and the agricultural community at large," says David Termondt, CEO of PureSense.  "We would like to invite everyone to learn more about our solutions by visiting"

About PureSense
PureSense ( is the premier real-time irrigation intelligence company providing remote monitoring, control and decision support tools to the agricultural industry. Since 2006, PureSense has provided useful, innovative technology and unparalleled service and support to over 400 growers in US (across 10 states) and Mexico. PureSense brings value to growers by empowering growers to make better irrigation decisions that enhance crop yield, crop health and reduce cost. In addition, PureSense soil moisture and water pump monitoring and control solutions enable growers to leap forward in efforts to achieve resource sustainability goals.

Michelle Frey
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