Polygon Company, Industry Leading Manufacturing Company, Launches New Web Site |
(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Polygon Co.
P.O. Box 176
Walkerton, IN, 46574
USA
Press release date: November 16, 2007
(Walkerton, IN, Polygon Company, today announced the launch of the newly redesigned Web site. A recognized leader in the engineered composite industry, Polygon Company is the world's largest supplier of composite cannula, the producer of dielectric insulating composite shafts that are currently used in the majority of the world's hand held tools and small appliances, the developer of the self-lubricating bushing, holds over 60 patents for the variety of products produced. The company has provided engineering, product development and testing done in the Walkerton, Indiana area for over 50 years.
The Web site, located at www.polygoncompany.com, and contains an overview of the company and the variety of products offered within the company's five strategic market groups. Printable in PDF files are the company's FAQ sheets (Frequently Asked Questions) and product design guides. The user-friendly navigation and new RFQ (Request for Quote) system provide engineers with a way to upload information about their projects directly to the company's engineering and sales group.
"Our biggest challenge has been in educating design engineers about our composite products." Angie Yates, Marketing Coordinator for Polygon Company, stated during the development process. "There are so many unique composite products that Polygon offers - we really needed a Web site that clearly outlined our technology to our customers." Angie Yates also stated "Our goal was to highlight the Company's entrepreneurial sprit.... along with our commitment to working with and listen to our customers in the development stage of a product. Our new site accomplishes this and more."
New Features Include:
* RICH PRODUCT INFORMATION. For every one of our five strategic market groups, customers can go directly to a printable Design Guide and Frequently Asked Questions. Plus, every product now has material and application information, a descriptive paragraph, and a photo showing the product.
* SOMETHING NEW. Over a dozen Featured Product photo are rotated through the home page, giving the site a fresh look.
* RESTRUCTURED CONTACT SECTIONS. Customers can choose to upload their drawings and specifications these files then directly go to our sales engineering group. We have also listed our distribution partners in our efforts to offer Polygon Company products worldwide.
* EDUCATION. The web site now includes the company and the products capabilities. This gives our customers a better understanding of the different processes that go into manufacturing our products and how a composite product may benefit their applications. This is to give the customers much more than just a listing of features and benefits.
* ABOUT POLYGON COMPANY. This section provides information about the company, how to contact Polygon company, how to apply for a job at Polygon Company, upcoming events and much more.
* PRODUCT CATEGORIES. This organization of content helps the customer, who may not be quite sure what Polygon Company offers. The market segments are listed along with photo displays showing the variety of uses or products produced within that segment. This helps a customer take a quick glance at all the available categories and make informed, educated decisions.
Organized into our five marketing segments: PolyLubeŽ is our composite bearings group, PolySlide(TM) tubing for pneumatic and hydraulic applications, Polygon TubeŽ double insulated and dielectric tubing for hand held tools, PolyStructure(TM) which is a variety of composite linear shapes and profiles and PolyMed(TM) medical tubing product.
"We are excited to launch a new and improved online presence for Polygon Company," said Jim Shobert, Chairman of the Board at Polygon Company. "The design and organization of this Web site enables Polygon Company to more efficiently communicate with its customers and increase its brand recognition on the Internet."
Polygon Company launched its new branding campaign this year. "Engineered Composites for the World" is the statement defined what Polygon, as a company, offers to its customers. Polygon is a unique company and our message needed to define the company on our customer's terms. The new web site is a showcase for our branding efforts.
The current advertising image(s) and message was also revised this year. In an effort to bring the company's market segments together and highlighting our priority on our customers. The "Tell Us Where You Want To Go" message was decided upon to reinforce how, as a company, Polygon is striving on open the lines of communication with our current and to potential customers. We are directly asking them - "Where do you want to go?" The engineered composite products that Polygon Company produces will help you get there. We also incorporated a common visual aid to help communicate this message - the taxi. "We felt that the taxi is a worldwide image that everyone could identify with and understand" stated Angie Yates. "This is the culmination of a lot of hard work within the company and we are very proud of not only the new web site but of the company and the products we produce."
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