P&S
SYRACUSE, N.Y. (April 21, 2006) - Pass & Seymour/Legrand (P&S), a leading manufacturer of electrical wiring devices and home systems, recently developed a new, highly exclusive series of marketing kits, designed for distributors participating in P&S's Cornerstone promotions. These "Xtreme Marketing Kits" will provide Cornerstone distributors with essential, easy to implement promotional materials to maximize sales and move products out the door.
Distributors committed to carrying P&S Residential, Commercial, Industrial or GFCI devices can be considered for Cornerstone and all of its benefits. The Xtreme Marketing Kits are part of P&S's new Growth Product Focus initiative, designed to drive sales of products with the highest growth potentials.
P&S has identified 22 such products and is developing an Xtreme Marketing Kit for each one. The first two Marketing Kits became available in February, and P&S will continue to introduce two new Kits per month for the rest of the year. Each month one Marketing Kit will provide promotional tools for a Commercial/Industrial product, and the
other for a Residential product.
Participants in Growth Product Focus must be Cornerstone distributors and must commit to promoting at least three of the 22 products targeted for the Kits - one every four months.
"We held a Cornerstone distributor marketing council in September 2005 and developed these Kits from their feedback," said Sue Smith, Vice President of Marketing for P&S. "We learned that supplying a 'how-to-promote package' could help our distributors to build product awareness, encourage trials and increase sales, and it would give them
an optimum advantage. So far, the Marketing Kits have been well received."
Each Kit requires a minimum stocking order and includes the following:
o Product samples with reference cards - highlighting the product's best features. Perfect for an outside sales team to use with customers.
o Posters - to increase product visibility in high-traffic areas like entrances, counters, bulletin boards and coffee stations.
o Pocket cards - full of all the necessary product information, but small enough to fit in a toolbox. Great for counters and jobsite visits too.
o Promo CD: with product literature, a message-on-hold script, logos and product art for distributors to use in their own newsletters, fax blasts and mailings.
o Free premiums - to support P&S sales.
P&S media and Web support includes:
o Monthly advertisements in contractor magazines to build product awareness.
o How-to-sell Web cast - packed with proven sales ideas and approaches.
o ElecTech(tm) course - fast, easy product training for salespeople and customers.
o Additional Web support on P&S Web site.
Cornerstone distributors interested in P&S's Xtreme Marketing Kits should contact their P&S representatives, or visit:
passandseymour.com>Service Center>Cornerstone>Growth Product Promotions.
For more information on Cornerstone and eligibility details contact your P&S representative.
Pass & Seymour/Legrand is a leading provider of electrical wiring devices, home systems and accessories in North America. For more information, call 1-800-223-4185 or visit http://www.passandseymour.com/
