Online Payment Marketing Website Helps Fiserv Clients Drive Consumer Adoption and Usage
Clients can access research, creative campaign materials and free interactive marketing tools
Brookfield, Wis., December 13, 2010 - Fiserv, Inc. (NASDAQ: FISV), the leading global
provider of financial services technology solutions, today announced that the company's online
payment marketing website has been enhanced with new features and self-service tools. The
website provides financial institutions that use the CheckFree® RXP®, PaytraxxSM or ZashPaySM
payment services from Fiserv with access to a broad set of turnkey marketing materials that
can be used to support each financial institution's own marketing and channel management
efforts.
Materials available through the site include primary market research from Fiserv, marketing
planning and execution guides, interactive online tools such as podcasts and calculators and
creative campaigns that clients can customize and print on demand. The campaigns and
materials available through the marketing website are based on more than a decade of Fiserv
investment in research on online banking and payment behavior, including segmentation,
adoption trends and the response of consumers to various creative appeals. Fiserv clients
uniquely benefit from the company's expertise and campaign support, which is designed to
help clients accelerate adoption and transaction volumes.
Fiserv statistics for the previous year show that among a group of 69 financial institutions,
those that took advantage of one or more Fiserv-developed online bill payment marketing
campaigns saw active users grow an average of 21 percent to nearly 32 percent, versus an
average growth of 16.5 percent for non-marketers. Driving growth in active users is particularly
important, as Fiserv Consumer Insights research has consistently shown that bill payers are
among the most loyal and profitable financial institution customers.
"As a hometown bank, we offer our customers all the conveniences they would expect from a
larger bank, but we don't have as many resources to dedicate to marketing," said Paula Roland,
Marketing Director, 1st Bank Oklahoma. "One of the advantages of being a Fiserv client is that
they support us with compelling marketing materials and the insights needed to successfully
promote our online bill payment service. We've been able to identify and target the customers
most likely to adopt the service, and saw the number of active bill pay users more than double
within one year."
"We believe in providing convenient money movement options for our members, whether it is
paying bills or sending money directly to other people," said Norb Adrian, vice president,
Information Technology, Centra Credit Union. "We've worked with Fiserv to promote the
convenience, control and security of online bill payment, and have seen active users increase
almost 18 percent as a result. Centra recently launched the ZashPay person-to-person payment
service, and Fiserv is also providing materials to help us introduce this new capability to our
members."
The Fiserv approach to high impact marketing of online payments starts with understanding
consumer preferences and obstacles through primary and secondary research. From there,
Fiserv can deliver messaging recommendations and creative materials that incorporate
research findings as well as prior campaign results. Compelling messaging combined with
guidance from Fiserv on target audience selection can help financial institutions deliver the right
message to the right customer at the right time.
Financial institutions can access marketing materials such as postcards and statement stuffers
from the payment marketing website, as well as email templates, online landing page content
and banner ads. Interactive tools to help potential users understand the value of online
payments, such as pre-recorded podcasts, time savings calculators, and video tutorials offering
step-by-step instructions are also available for download. The website is open to all financial
institutions that use CheckFree RXP, Paytraxx or ZashPay and have a direct relationship with
Fiserv.
"Despite increasing usage over the last decade, only half of online banking users currently pay
bills at their bank or credit union website, leaving significant room for continued adoption," said
Geoff Knapp, vice president, Online Banking and Consumer Insights, Fiserv. "Our financial
institution clients are powerful advocates for electronic payments, and the payment marketing
website equips them with the knowledge and materials they need to drive acquisition,
activation and usage of online bill payment and person-to-person payment within their own
customer base."
About Fiserv
Fiserv, Inc. (NASDAQ: FISV) is the leading global provider of information management and
electronic commerce systems for the financial services industry, driving innovation that
transforms experiences for financial institutions and their customers. Fiserv is ranked No. 1 on
the FinTech 100 survey of top technology partners to the financial services industry. For more
information, visit www.fiserv.com.
Media Relations:
Ann S. Cave
Senior Public Relations Manager
Electronic Banking Services
Fiserv, Inc.
678-375-4039
ann.cave@fiserv.com
Additional Fiserv Contact:
Wade Coleman
Director, Public Relations
Fiserv, Inc.
678-375-1210
wade.coleman@fiserv.com
