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NetSpend Enhances Anytime Alerts with Text Messaging

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NetSpend Corporation

PO Box 2136, Austin,, TX, 78768-2136, USA

Original Press Release

NetSpend Enhances Anytime Alerts with Text Messaging

Press release date: April 3, 2007

AUSTIN, Texas, April 3 // - NetSpend, the nation's leading provider and marketer of prepaid debit cards, has announced an enhancement of its complimentary Anytime Alerts account information service with the addition of two-way mobile phone text messaging.

NetSpend is now the first prepaid debit card company to make account balances, transaction history and help desk contact information available using the text-messaging Short Message Service (SMS) technology platform. Responses are sent in near real-time. In 2003, NetSpend was the first prepaid debit card company to provide customers with account information using email-based messaging to customer cell phones and email addresses. That year, about 7,000 such notices were transmitted. The latest enhancement provides two-way text message exchanges to mobile phones and NetSpend anticipates dispatching 50 million messages this year.

"The Anytime Alerts platform provides customers with an innovative self-servicing system for convenient management of their account," said Steve Fussell, NetSpend's chief technology officer. "It is an example of using our technological expertise to empower customers through flexible product features."

NetSpend's direct connection to the SMS network allows a level of service reliability not possible with the email-based messaging common in the industry, and represents a major investment in technology and infrastructure for the company.

NetSpend delivers more than 3 million text messages per month to cardholder phones via the SMS network and has processed hundreds of thousands of mobile-originated text messages sent by customers.

Cardholders can enroll in the complimentary Anytime Alerts program at http://www.netspend.com/, or by calling 1-86-NETSPEND (1-866-387-7363). To find the nearest NetSpend retail location, customers can text their zip code to 22622.

NetSpend All-Access Prepaid Cards are issued by Inter National Bank and MetaBank, members FDIC.

About NetSpend Corporation

NetSpend Corporation is the leading provider of innovative, accessible prepaid debit cards that enable financial freedom and growth for self-banked consumers. Grounded by a mission of financial empowerment, NetSpend is committed to meeting its customers' financial services needs on their terms while offering the convenience, security and acceptance of conventional financial services. NetSpend's proprietary processing platform is unique in the industry and allows it to support prepaid card programs end-to-end from customer acquisition and card fulfillment to customer service and risk management. The NetSpend(R) Prepaid Card Network includes leading consumer brands and the foremost companies serving the un-banked and under-banked markets, and its strategic relationships include card issuers, EFT networks and payment card associations. For more information, visit http://www.netspend.com/.

Source: NetSpend Corporation

Web site: http://www.netspend.com/

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