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Long-Term Client McKee Foods Cites System Flexibility at the Core of Decision to Upgrade to StayinFront CRM 9.3

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Stayinfront
107 Little Falls Rd
Fairfield, NJ, 07004
USA



Press release date: April 18, 2006

Leader in consumer goods market stays the course with StayinFront as Chosen CRM Partner

FAIRFIELD, N.J., April 18 -- StayinFront, Inc., a global provider of enterprise wide customer relationship management (CRM) applications, decision support tools, data services, and eBusiness systems, today announced that Collegedale, Tenn.-based McKee Foods, a StayinFront client for 5 years, has elected to upgrade to StayinFront Consumer Goods 9.3. McKee Foods Corporation is best known for its line of Little Debbie® snack cakes, America's leading snack cake brand. McKee Food's national-sales force of 400 representatives works with more than 3,300 independent distributors throughout the United States, Canada, Puerto Rico and select U.S. Military bases overseas.

McKee Foods has been using StayinFront CRM products since 2000. After reviewing the latest version of StayinFront Consumer Goods, the robust, flexible and cost-effective solution for sales force automation, marketing automation and customer service applications, McKee Foods decided to upgrade their sales force. "We've been with StayinFront for quite a while now and felt the core functionality they offer in their new Consumer Goods product supports our initiatives," said Jerry Griswold, Sales Information Systems Manager of McKee Foods Corporation. He continued, "We'll make some configuration changes to meet our exact workflow processes, and the high level of flexibility that the StayinFront product offers makes that easy. We're looking forward to the upgrade and I think our field users will appreciate the new features."

StayinFront CEO Thomas R. Buckley commented, "McKee Foods is a valued customer and their use of StayinFront CRM is a good example of how our industry-specific solutions can be configured to help drive positive business outcomes. Their decision to upgrade to StayinFront Consumer Goods 9.3 validates our commitment to offering our clients an upgrade path that keeps them on the leading edge of consumer goods CRM."

About StayinFront CRM

StayinFront CRM is designed to provide a single platform that can manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. StayinFront CRM is a highly configurable, cost-effective, enterprise-wide solution. The unique Object- Oriented data models utilized in StayinFront CRM allow an exact fit system to be configured for use with an existing business structure without costly and time-consuming programming code. The system can be seamlessly delivered through multiple applications simultaneously; across a network, via the Web or synchronized to a remote field force, giving maximum flexibility to the corporation as technology and business needs change.

About StayinFront Analytics

StayinFront Analytics is a powerful data analysis and decision support tool. Through the use of intuitive Drag, Drop and Drill technology, StayinFront Analytics can be used to quickly and easily analyze sales, marketing and financial information from relational databases. StayinFront Analytics can be delivered as a Windows® application or through a browser, via the Web.

About McKee Foods

McKee Foods, with annual sales of over $1 billion, is a privately held company based in Collegedale, Tenn. The company makes such popular brands as Little Debbie® Snacks, Sunbelt® Snacks & Cereals, Heartland® Granola Cereal, and Blinks(TM) - the first cereal to be eaten right from the bag. Production facilities are located in Collegedale, Tenn.; Gentry, Ark.; and Stuarts Draft, Va. McKee Foods employs more than 6,000 people. For more information visit www.mckeefoods.com.

About StayinFront, Inc.

StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems. StayinFront offers rapidly configured and implemented solutions to manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. StayinFront has been chosen globally as a strategic CRM partner for more than seventy pharmaceutical companies and StayinFront solutions have been implemented in over twenty countries in twelve languages.

The Company's core, underlying belief is that change is constant and that no two companies do things exactly the same way. This we define as your competitive advantage. StayinFront has developed flexible software platforms and tools to quickly respond to change and help drive business processes, better manage the administrative functions of the system and lower ongoing costs of ownership. Each implementation is delivered using the StayinFront Quality System, ensuring that all GMP (Good Manufacturing Practice) and GAMP 4 (Good Automated Manufacturing Practice Guide for Validation of Automated Systems, ISPE, 2001) standards covering the entire CRM development lifecycle are met. StayinFront also offers a range of Data Quality Services to improve, standardize, augment and further leverage the informational assets contained in proprietary databases.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Ireland, Belgium, Australia, Singapore and New Zealand. The Company can be contacted via the Web at stayinfront.com.

Source: StayinFront, Inc.

CONTACT: Sam Barclay of StayinFront, +1-973-461-4800, or sbarclay@stayinfront.com; or Jeanne Achille, The Devon Group, +1-732-224-1000 ext. 11, or jeanne@devonpr.com

Web Site: http://stayinfront.com/ http://www.mckeefoods.com/
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