Legendary NASCAR Driver Rusty Wallace Endorses Lista Products in New Online Video
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Lista International Corp.
106 Lowland St.
Holliston, MA, 01746
Press release date: May 27, 2009
Cabinets, Workbenches and Storage WallŪ System Help Keep Wallace's North Carolina Shop Neat and Organized
Lista International Corporation announces that legendary NASCAR driver Rusty Wallace appears in an online video endorsing Lista's products. In the video, he makes two things very clear: he likes keeping things neat and orderly, and Lista plays a key role in helping him design his space to do just that.
In fact, when Wallace, who holds 55 NASCAR Cup Series wins in his career, built his garage at Rusty Wallace Incorporated in North Carolina, he says that one of the first calls he made was to Lista. After talking with them and doing his research on the company, he decided that Lista was the optimal choice to provide the storage and workspace solutions that would keep his shop organized and running as smoothly as a high-performance engine.
"I wanted to have the best cabinets and the best storage areas I could possibly come up with," he says in the video. "I wanted the colors to look right. I wanted the finish to be right. And above all, I wanted them to last for a long time. The Lista products turned out great, and now we're nice and organized."
The video is available for viewing at http://www.listapersonalspace.com or http://www.lista-automotive.com
Wallace takes the viewer on a tour of his facility, highlighting the various Lista products and how each plays an integral part in the operation.
In particular, Wallace highlights: the 440-pound capacity of the cabinet drawers; the ability to customize each drawer to house parts of different sizes and shapes; the fact that compartments can be popped out and brought to the cars that he and his team work on; the easy-to-clean finish of the workbenches; the convenient location of the electrical power outlets; the flexibility of the Lista Storage Wall System, enabling him to keep some items on shelves while storing others away in drawers; and the neat appearance of his own personal workspace, facilitated by Lista cabinets and workbenches.
"We are very pleased to have a person of Rusty's stature speak so highly of our products," said Bill Merrill, Lista VP of Marketing. "The fact that he is actually using our products throughout his shop, not just endorsing them, should carry a lot of weight with anyone who views the video."
To find out more about Lista's products, call or write:
Lista International Corporation,
106 Lowland Street,
Holliston, MA 01746;
Visit Lista's web site at listaintl.com/Automotive. Please send all sales leads to
Director of Operations,
Pivot Marketing Data Services,
113 Tiogue Ave.,
Coventry, RI 02816
Gray & Rice Public Relations
617-367-0100 ext. 121