ThomasNet News Logo
Sign Up | Log In | ThomasNet Home | Promote Your Business

LE Makes It Easier for Customers to Find Solutions Online

Print | 
Email |  Comment   Share  

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

Lubrication Engineers, Inc.
300 Bailey Ave.
Fort Worth, TX, 76107

Press release date: March 1, 2012

Company Incorporates New Information and Tools in Visitor-Friendly Website

WICHITA, Kan. (March 1, 2012) - With the aim of making it easier and faster for online visitors to find the information they need, Lubrication Engineers, Inc. has launched a new company website with a new URL at The easy-to-navigate site presents a wealth of information to help customers around the world with their decision-making process, whether they are experts or new to the industry.

Visitor numbers have remained consistently high since the new site went live. One week after turning the switch, LE experienced its highest per-day visitor number in company history. In addition, the average number of page views per visitor has doubled, as has the average length of time each visitor spends on the site. The previous LE site had been in use since 2006, with an earlier version dating back to the '90s.

"Our goal was to create a platform that allowed us to provide more information to the customer and make it easy for them to find what they're looking for," said Gregg Barnes, Internet services manager. "The feedback we are getting is that the site is significantly faster and simpler to navigate than our previous site. Even better, we are hearing that it is a step ahead of other industrial companies' websites - in content and format."

A common complaint heard by industrial customers is the difficulty in finding information when they visit company sites. The most noticeable benefit of LE's new site is product information being easy to find upfront on product pages, rather than buried in PDFs. This also makes the content more search-engine friendly.

In addition to information delivery improvements, LE created a more dynamic, visual experience - with sophisticated use of colors, photos and overall design. To develop the site, LE partnered with ThomasNet (, an industrial search engine that has been connecting industrial buyers and suppliers for more than 100 years. ThomasNet has a web development component that helps companies create user-friendly, content-rich, searchable websites.

"We chose ThomasNet based on their experience building web solutions for industrial companies," Barnes said. "In particular, they had an existing content management tool that we could use to populate our online catalog pages."

Another upgrade is RFQ capability, with visitors able to create a "Request for Quote" directly from product pages. This better meets the needs of the estimated 53 percent of technical buyers and engineers who regularly turn to supplier websites to conduct product research, according to ThomasNet's Industrial Purchasing Barometer, Oct. 2011).

Search by Industry or by Lubricant
The navigational structure of the new site gives visitors the flexibility to search for solutions by industry or by product. With a vast and varied customer base, LE chose to highlight solutions for 17 major industries that it has had the most experience in, such as power generation, wastewater, food, fleet, construction, cement, steel, mining and agriculture. Future plans call for the addition of specific application pages. For example, the Oil & Gas section would branch out to pages on gas compressor stations, drilling rigs and hydraulic fracturing rigs - each with specific product solutions.

Visitors also can search for a solution by lubricant category. Among the 15 lubricant categories featured on the LE site are greases, gear oils, food grade lubricants, turbine oils, engine oils, synthetic lubricants, wire rope lubricants and open gear lubricants.

Reliability Solutions Moved to Forefront
Another prominent change is the addition of a "Reliability Solutions" section to the home page, featured right alongside the "Industries" and "Lubricants" main sections. In 2006, LE began partnering with a select group of vendors to offer LE customers lubricant-related reliability solutions such as Clear Grease Guns, desiccant breathers, automatic lubricators, filters, storage carts. Since that time, this piece of LE's business has become increasingly important as the company has moved away from being solely a lubricant supplier to being a provider of comprehensive lubricant reliability programs.

"We brought the reliability piece of our business out front to be more prominent," Barnes said. "This change better reflects our current philosophy, which has evolved from offering parts and pieces to providing an overall solution."

About Lubrication Engineers
A leader in lubricants since 1951, Lubrication Engineers, Inc., makes reliability easy for its customers, creating solutions for even the toughest lubrication challenges in a variety of industries worldwide. LE boosts profits through longer equipment life, extended service intervals, reduction in energy use, fewer repairs and less inventory. LE's arsenal includes highly trained consultants, technical expertise, a full complement of reliability products and services, and a comprehensive line of enhanced industrial and automotive lubricants manufactured at its plant in Wichita, Kan. The lubricants are formulated from highly refined base oils and proprietary additives, ensuring that they exceed the performance of ordinary oils and greases. Lubrication Engineers operates under an ISO 9001 Certified Quality System.

Call 800-537-7683 or visit for more information about LE products and services, or to find an LE consultant near you.

Print | 
Email |  Comment   Share  
Contacts: View detailed contact information.


Post a comment about this story

(your e-mail address will not be posted)
Comment title:
To submit comment, enter the security code shown below and press 'Post Comment'.

 More New Product News from this company:
General-Purpose Grease withstands severe conditions.
Synthetic Oven Chain Lubricant fights heat and moisture.
Concentrated Industrial Cleaner removes oil and grease.
Synthetic Diesel Engine Oil offers all-weather performance.
Industrial Grease withstands exposure to water.
More ....
| Featured Manufacturing Jobs
 Other News from this company:
Lubrication Engineers Launches Web Strategy To Reach Larger Audience of Prospects Worldwide
Clear Grease Guns Now Available for Purchase Online
permaŽ & The Lubrication Reliability Source Capture the Synergy
100% Visual Grease Identification...Done Correctly L.E. Launches Clear Grease Guns to the Global Market
More ....
 Tools for you
Watch Company 
View Company Profile
Company web site
More news from this company
E-mail this story to a friend
Save Story

Home  |  My ThomasNet News®  |  Industry Market Trends®  |  Submit Release  |  Advertise  |  Contact News  |  About Us
Brought to you by        Browse ThomasNet Directory

Copyright © 2014 Thomas Publishing Company. All Rights Reserved.
Terms of Use - Privacy Policy

Error close

Please enter a valid email address