HOKE Launches New Web Strategy to Shorten Customer Response Time from Weeks to Minutes, Bolstering Sales
Manufacturer of fluid control systems implements ThomasNet Web Solution powered by Navigator Platform to help support their customers as well as sales channels.
Spartanburg, SC - April 20, 2010 - HOKE, a manufacturer of fluid control components used in instrumentation applications for a myriad of industrial markets, has launched a new online strategy to increase support to its current and potential customers. Their new web strategy is powered by ThomasNet's Navigator Platform which provides extensive tools to help support HOKE's efforts to increase customer support while reducing response time and creating efficiencies for their company.
HOKE's products are critical for many applications across the oil and gas, petrochemical, refining, power generation markets. Its fluid control solutions and process components are the trusted design for a wide variety of OEM applications including pollution control equipment, analyzers, test stands, oil and gas control skids, and gas turbine controls. From research laboratories to gas turbine controls, HOKE components are in demand for their safe and reliable performance.
The corner stone of the new technology includes a dynamic CAD module. Historically, custom 3D CAD models of products would take days-to-weeks to create. Today, this timing is cut down to seconds. HOKE's website, built on ThomasNet's Navigator Platform speaks to the strength of their brand name while also providing their potential customers with specific tools to gain the necessary support they need immediately. It empowers engineers with WebCAD Publishing technology and the ability to browse through 21,000 products easily with various filtering tools. The Web Solution guides them to the specific 2D/3D CAD models within seconds, improving response time extensively while freeing up HOKE's engineering time.
"Now it is extremely easy and very quick for a customer to obtain the exact CAD drawing they need. Plus, HOKE is able to gather more information about the potential customer in the process," said Kofi Obeng, HOKE Product Manager. HOKE is also able to leverage this solution to support its distributors. The Navigator Platform enables the company to push up-to-date product information through to its distributors' websites; including all filtering and CAD tools available (and ability to use e-commerce) within the HOKE Web Solution.
"We've made a quantum leap by converting our website into a hard working, always-on, sales channel. The ability to respond to customers in an instant will undoubtedly grow our bottom line" said Kofi Obeng.
HOKE is now able to track all of their sales leads and distribute them properly. They are providing a higher level of support to their existing customers, prospects and distribution channel by leveraging technology.
HOKE's new Web Solution consists of:
o An interactive, searchable database of over 21,000 products. Visitors can search by keyword, part-number as well as attribute-base parametric search to find the exact products they need.
o Request for Information (RFI) form helps service prospects faster, and provides HOKE with an additional online tool to collect more details about the needs of its prospects.
o An interactive search map gives prospects an easy way to locate HOKE distributors around the world.
o A complete set of Content Management tools for managing changes of all their detailed product information.
You can visit HOKE's new online capabilities at www.HOKE.com.
About HOKE
HOKE, a division of CIRCOR Instrumentation Technologies, Inc. (CIT), is headquartered in Spartanburg, SC. CIT is a worldwide provider of valves, fitting, regulators, and other various fluid control solutions. CIT services a variety of industrial markets including Chemical & Petrochemical, Alternative Fuels, and Oil and Gas via global distribution network that covers over 67 countries. For more information on CIT's products and services please visit their website at www.circortechnologies.com.
About ThomasNetSM
ThomasNet helps companies in the industrial marketplace to increase sales, and serve their customers more efficiently.For more than 110 years, ThomasNet (previously Thomas Register) has connected buyers and suppliers of industrial products and services to do business with one another. The company's flagship offerings are ThomasNet.com, where more than 3 million buyers per month connect with sellers online, and Web Solutions, which help industrial companies leverage Internet technologies to improve the performance of their websites and achieve their business goals. At the core of each Web Solution is the Navigator Platform, ThomasNet's proprietary technology designed to provide industrial buyers with all the tools and functionality they need to make intelligent buying decisions online.
*ThomasNet Web Solutions is part of Thomas Industrial Network which includes ThomasNet.com, ThomasNet News, and Web Traxs®. Thomas Industrial Network offers a range of Internet marketing solutions to help industrial suppliers achieve their business goals through the integration of detailed content and leading web technology.
