GNC Selects VeriFone for Consumer Engagement at the Point of Sale
2099 Gateway Place, Suite 600
San Jose, CA, 95110
Press release date: January 16, 2014
Leading health, wellness and sports nutrition retailer future-proofs and upgrades payment infrastructure with VeriFone
San Jose, Calif. – VeriFone Systems, Inc. (NYSE: PAY), today announced that it has been selected by GNC Holdings, Inc. (NYSE: GNC), the nation’s largest specialty retailer of health, wellness and sports nutrition products, as a partner in their ongoing effort to upgrade their payment network.
GNC will deploy VeriFone’s newest NFC-enabled multimedia payment device, at more than 3100 of its U.S. retail locations. The payment device will position GNC for potential future endeavors such as EMV payments and point of sale customer marketing.
GNC is familiar with the complexities brought on by the global migration towards EMV. It selected the VeriFone payment device as part of its solution roadmap to accept new forms of payment.
“As we looked at the future of our business, and how we wanted to leverage our payment infrastructure, it became clear the new payment device provided the functionality we were looking for,” said Bruce Jones, GNC’s IT Director. “Selecting VeriFone provides us a partner with the payment system expertise we were looking for.”
• VIDEO: MX 900 Series
• MX 915
• MX 915 Datasheet
• Blog Entry: From Magstripe to EMV – How Transactions Will Change
About GNC (www.gnc.com)
GNC Holdings, Inc., headquartered in Pittsburgh, Pa., is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products, and trades on the New York Stock Exchange under the symbol "GNC."
As of December 31, 2012, GNC has more than 8,100 locations, of which more than 6,100 retail locations are in the United States (including 949 franchise and 2,181 Rite Aid franchise store-within-a-store locations) and franchise operations in 54 countries (including distribution centers where retail sales are made). The Company which is dedicated to helping consumers Live Well has a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third-party contract manufacturing, e-commerce and corporate partnerships. The Company's broad and deep product mix, which is focused on high-margin, premium, value-added nutritional products, is sold under GNC proprietary brands, including Mega Men®, Ultra Mega®, GNC Total Lean™, Pro Performance®, Pro Performance® AMP and Beyond Raw®, and under nationally recognized third-party brands.
VeriFone Media Relations