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GAF Announces More Free Tools for Contractors to Improve Their Businesses

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GAF Materials Corp

1361 Alps Road, Wayne, NJ, 07470, USA

Original Press Release

GAF Announces More Free Tools for Contractors to Improve Their Businesses

Press release date: May 6, 2014

WAYNE, NJ – GAF, North America's largest roofing manufacturer, continues to lead the industry with innovative tools to help roofing contractors save time and improve their businesses. The newest releases include the GAF Pro Roof Estimator app, the GAF Tips for Pros app, and an Android version of its popular GAF Remodeler iPad app. It also debuted the GAF Roofing Shingle Design & Style Guide on gaf.com with HGTV celebrities Genevieve Gorder and Carter Oosterhouse.

GAF is focused on helping contractors to improve their in-home sales process. In a recent third-party study, 43% of homeowners said they would be more likely to choose a contractor if he/she had a professional-looking estimate. Based on this need, GAF announces the GAF Pro Roof Estimator iPad App, which is available to GAF factory-certified contractors. This app offers a streamlined, customizable estimation process including roof measurement and inspection pictures, product and warranty selection, and other key aspects of creating a professional estimate that will help contractors close more sales.

GAF is also launching the GAF Tips From Pros app to provide assistance in the in-home selling process. This comprehensive collection of best practices from top contractors includes tips on measurement, inspections, warranties, and other key areas of the in-home sales process. The app features photos and videos; users can also submit their own tips. Available for the iPad, GAF Master Elite® and Certified™ Contractors can download it from the iTunes App Store.

In addition, using popular HGTV design celebrities' advice on color and style, GAF introduced the Roofing Shingle Design & Style Guide, a web-based program on gaf.com. Created to help homeowners identify the roof styles that best match their home's architectural style and their personal taste, this online, interactive shingle selection guide is both visually engaging and educational. View the Style Guide here.

Finally, based on the success of its GAF Remodeler app for iPad, GAF announces a version of the app that is available for the Android tablet. This app allows contractors to take a photo of their prospect's house and then quickly and accurately map the roof with just a tap of the screen. The homeowner can immediately select and apply any GAF Shingle within their region with a single touch. The app has helped GAF contractors demonstrate the beauty of GAF Shingles, eliminating one of the biggest impediments to closing the sale: answering the question, "How will it look on my house?"

The portfolio of GAF mobile apps enables our contractors to receive real world peer-to-peer advice from some of the best GAF contractors in the business while also providing a platform for our contractors to make an immediate impression with homeowners. "The collective power of our mobile apps will help our contractors make a first impression that is sure to help differentiate them from the competition, providing them with a distinct market advantage," stated Leslie Franklin, senior product manager at GAF.

To learn more about GAF products and programs, visit gaf.com.

About GAF
Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company's products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System.

With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.

GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE's mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit gaf.com.

Alyssa Hall
Director of Marketing Communications
1361 Alps Road.
Wayne, NJ 07470
(P) 973-628-3301
www.gaf.com

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