ThomasNet News Logo
Sign Up | Log In | ThomasNet Home | Promote Your Business

Digital Rapids StreamZ Encoder Fuels Free Agent Fever for NBA's Miami HEAT

Print | 
Email |  Comment   Share  

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

Digital Rapids Corporation
90 Allstate Parkway
Markham, L3R 6H3

Press release date: August 17, 2010

Industry's most versatile encoder powers live and file-based production and publishing workflows for one of the league's hottest teams

MARKHAM, Ontario, -- Digital Rapids announced today that The HEAT Group, owners of the Miami HEAT National Basketball Association (NBA) team and operators of Miami's AmericanAirlines Arena, are using Digital Rapids' StreamZ encoding system to speed the production of high-quality live and on-demand video content for the website and internal production workflows. Most recently, StreamZ was used for live streaming of events leading up to and following the signings of high-profile free agent players Dwyane Wade, LeBron James and Chris Bosh.

The Broadcast Services department at The HEAT Group produces live event coverage and pre-packaged content for all departments in the organization, including advertising, marketing, internal training, the website, and shows airing on NBA TV and regional television. The group also produces content such as half-time features that are used within live game broadcasts on SunSports.

Online video is a key focus for the production group, as the team leverages it to support the HEAT brand, engage existing fans and grow the team's fan base globally. Content from the team's in-arena HEATV broadcast, special features and more are encoded through StreamZ into the formats required for on-demand Web viewing. StreamZ is also used for live Web streaming of special events and announcements. The StreamZ system is also used in an automated workflow to transcode library footage provided by NBA Entertainment into The HEAT Group's preferred editing format for subsequent production needs.

Finding their existing encoding solution slow and inefficient, The HEAT Group chose StreamZ for its exceptional performance, high quality and the versatility to meet their broad and growing digital media needs. StreamZ was supplied to The HEAT Group by reseller CIS Group.

"By enabling us to efficiently create high-quality material for with very fast turnaround, the Digital Rapids StreamZ system helps us engage and grow our fan base, and that has a direct impact on our revenues," said Ed Filomia, Senior Director of Broadcast Services for The HEAT Group. "We're able to get video content from the arena and events onto the website faster than ever before, while the versatility of the system lowers our equipment and operational costs by supporting our live and on-demand production needs in one platform."

The importance of streaming video as an integral part of the team's marketing strategy was underscored at the recent start of the NBA's 2010 free agency period. As part of a campaign to encourage HEAT star Wade to re-sign with the team, HEAT mascot Burnie took up residence on an exterior ledge of the arena for a week. To fuel publicity and fan interest in the campaign, StreamZ was used to provide a live stream of Burnie's exploits 24-hours per day through the website. The StreamZ system was also used for live streaming of the welcoming party and press conference marking the signings of Wade and his new superstar teammates James and Bosh.

"The worldwide appetite for online sports content continues to grow exponentially, and fans are looking to the Web for depth beyond just the games themselves. Online video has become an indispensable tool for major leagues and individual teams to expand their fan base globally," said Chris Krasinkiewicz, Vice President of Sales at Digital Rapids Corporation. "A large selection of timely content and great quality are key factors in keeping fans engaged and coming back regularly to a team or league's website. StreamZ enables the quick turnaround and exceptional visual quality that are needed to consistently achieve these goals. We're excited that The HEAT Group has chosen StreamZ for their diverse encoding needs across not only their website, but also their file-based production workflows."

StreamZ is the industry's most versatile multi-format encoding solution, delivering superior-quality video capture, encoding, transcoding and live streaming in powerful configurations that integrate easily into any media environment. Combining the quality and performance advantages of hardware-based processing with the format flexibility of software codecs and a feature-rich software application, StreamZHD seamlessly supports live and on demand multi-platform distribution opportunities and multi-format workflows with real-time encoding to multiple output formats.

The complete range of Digital Rapids solutions will be showcased in booth number 7.G41 at the IBC 2010 exhibition, September 10-14 in Amsterdam. For more information about Digital Rapids, please visit

About Digital Rapids Corporation - Digital Rapids provides the leading hardware and software solutions for transforming and delivering media, enabling the multi-platform experiences that are changing how audiences view content. Scaling from standalone appliances to global workflows, Digital Rapids solutions enable media professionals to maximize their productivity, quality, and the value of their content. Recipient of a coveted IBC Innovation Award and four prestigious Frost & Sullivan honors for encoding and transcoding leadership, Digital Rapids combines innovative technology with proven expertise to help our customers expand their audiences, increase their media revenues and reduce their costs. Digital Rapids Corporation ( is headquartered in Ontario, Canada with offices in the United States, the UK, Australia, Argentina and Hong Kong.

Copyright 2010 Digital Rapids Corporation. All rights reserved. Digital Rapids, the Digital Rapids logo and StreamZ are trademarks or registered trademarks of Digital Rapids Corporation. All other trademarks are the property of their respective holders. Features, pricing, availability and specifications are subject to change without notice.

CONTACT: (Americas) Mike Nann, Director of Marketing/Cmns, Digital Rapids Corp., +1-905-946-9666, Ext. 135,, or Press Contacts (Europe/Asia) Kerr Duffy, Marketing Manager, Digital Rapids Europe, +44(0)1428-751-012,

Web Site:
Print | 
Email |  Comment   Share  
Contacts: View detailed contact information.


Post a comment about this story

(your e-mail address will not be posted)
Comment title:
To submit comment, enter the security code shown below and press 'Post Comment'.

 See related product stories
More .....
 See more product news in:
Communication Systems and Equipment
 More New Product News from this company:
Media Processing Software controls transcoding workflows.
Multiscreen Encoder suits live and linear applications.
Encoding Software enhances ingest/encoding/streaming systems.
Live Encoders optimize viewing in diverse applications.
Media Processing Software provides logic-driven automation.
More ....
| Featured Manufacturing Jobs
 Other News from this company:
Unas Media Productions Expands Live Multiscreen Streaming Operations with Digital Rapids StreamZ Live 4000EX Encoders
Digital Rapids Bringing Powerful Multiscreen Media Processing and Workflow Advances to the 2014 NAB Show
Digital Rapids and Cinnafilm Integrate Award-Winning Automated Media Transformation and Standards Conversion Solutions
Digital Rapids and Vidcheck Partner to Integrate Automated Media Transformation and Quality Control
Hostworks Selects Digital Rapids Encoders for New Live Streaming Service
More ....
 Tools for you
Watch Company 
View Company Profile
Company web site
More news from this company
E-mail this story to a friend
Save Story
Search for suppliers of
Video Encoders
Join the forum discussion at:
Wired In

Home  |  My ThomasNet News®  |  Industry Market Trends®  |  Submit Release  |  Advertise  |  Contact News  |  About Us
Brought to you by        Browse ThomasNet Directory

Copyright © 2014 Thomas Publishing Company. All Rights Reserved.
Terms of Use - Privacy Policy

Error close

Please enter a valid email address