Deckers Outdoor Corporation Extends Selling and Point of Sale to the Aisle with VeriFone Hardware and Software
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Press release date: January 13, 2014
VeriFone provides UGG brand stores the retail solution it needs to connect with customers and complete in store transactions through Demandware e-Commerce website
NEW YORK - (NRF 2014 Booth #2855) - VeriFone Systems, Inc. (NYSE: PAY), announced today that Deckers Outdoor Corporation (NASDAQ: DECK) has implemented VeriFone mobile retailing hardware and software to fulfill its omni-channel initiative at 40 UGG Australia brand store locations. The solution enables store associates to accept payments from the sales floor and sell out of stock products available online through its integration with an ecommerce platform from Demandware.
The VeriFone GlobalBay Retailing solution is providing Deckers with the ability to bring the power of omni-channel to the aisle, enabling sales associates to better engage consumers, fulfill their requirements and complete transactions with full end to end credit card security. The solution's seamless integration with the Demandware ecommerce platform enables store associates to also sell out of stock products in the aisle that are available on the store's website.
"We are not a technology company, but we need to utilize technology to enhance the customer's engagement with the UGG brand. Our implementation of GlobalBay, which we call Infinite UGG, enables our associates to have a deeper, more meaningful interaction with customers while fulfilling their demands for products—anywhere, anytime—in a seamless, secure and elegant manner," said Gerard Marceda, vice president of North America Retail for Deckers. "Customers are delighted, and that's our ultimate goal."
The VeriFone solution delivers an omni-channel experience that is PCI compliant and satisfies consumer demands to keep credit card information safe from theft. The solution includes the PAYware Mobile secure payment sled, which enables payment acceptance through the iPad mini, and VeriShield Protect for end-to-end encryption. It is configurable by Deckers and offers deployment speed and flexibility.
"With VeriFone GlobalBay Retailing, sales associates not only have an opportunity to ‘save the sale,' but to also leverage mobile technology to provide product details, images and relevant information anywhere in the store," said Jeff Wakefield, vice president of Business Development and Strategic Initiatives for VeriFone.
In addition to enhanced sales capabilities and customer experience, the VeriFone GlobalBay solution also provides Deckers with a channel it can use to remotely provide employees with training videos and other types of informational content in real time.
About Deckers Outdoor Corporation (www.deckers.com)
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 105 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Celebrating the 40th anniversary of its founding in 2013, Deckers Outdoor has a history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
VeriFone Media Relations