David Brotherton Appointed Product Manager for Genie Articulating Boom Product Line
Share:
Redmond, Wash. (Nov. 10, 2008) - Genie Industries announced today that David Brotherton has been appointed product manager for the Genie® articulating boom product line. He will report to Alan Lofurno, global general manager, aerial boom product line.
Brotherton will be responsible for developing strategic globalization plans, identifying and developing new products, and managing the articulating boom product line globally on a daily basis.
Prior to joining Genie Industries, Brotherton was an associate brand manager for the KLEENEX® brand at Kimberly-Clark for four years. He was responsible for new product development, sports marketing, and managing consumer promotions and advertising plans. Brotherton also spent five years with PricewaterhouseCoopers as a performance improvement consultant.
A native of Massachusetts and a U.S. Air Force veteran, Brotherton earned a bachelor's degree in decision sciences and an MBA from Carnegie Mellon University.
About Genie
Headquartered in Redmond, Wash., with branch offices worldwide, Genie Industries manufactures material lifts, aerial work platforms, trailer-mounted booms and light towers, scissor lifts, self-propelled telescopic and articulating booms and telehandlers. For more information, please visit www.genieindustries.com.
Genie Industries, Inc. is a subsidiary of Terex Corporation (NYSE: TEX), a diversified global manufacturer based in Westport, Conn. For more information on Terex, please visit www.terex.com.
