DataLase Strengthens Team Following US Expansion


(September 28, 2006) - DataLase (formerly Sherwood Technology), originators of the award winning DataLase® process, announces the appointments of Chuck Pemble and Mike Sorvino. DataLase Inc. has appointed Chuck as National Sales Manager for USA and Mike will be based in Atlanta, Georgia as Laser Product Manager. Within his new role, Chuck's responsibilities include providing strategic input for DataLase's growth within the USA and he will also be instrumental in the sales growth of the company's product offerings and development in the US market. Mike joins the team in the new office as a technical expert responsible for advising customers on technical queries regarding the DataLase technology while a key part of his role will be to advise and specify correct DataLase process and laser system for each application.

Chuck brings to DataLase a wealth of experience, having previously held various positions including National Account Manager, National Sales Manager and Distribution Manager for 12 years at Domino Amjet Inc., a global manufacturer of laser ink jet marking systems. Here he was also part of the Management team responsible for the short and long term business strategies for the US market. In his role with Domino Amjet Inc., Chuck developed business relationships with global manufacturers in the food and beverage and pharmaceutical industries as well as emerging sectors.

Mike's experience extends to the food and beverage packaging industry, where he held various positions including Machine Design, Product development and Project Management. In his role, Mike provided expertise in the design and development of machines for the packaging and food and beverage sectors.

Commenting on these two new appointments, Kevin Murray, vice president, DataLase Inc. states, "These appointments are in response to our continuing business growth, especially in the US and it reflects our commitment to forging a team that has proven experience in order to ensure a successful future for the business. We believe that Mike and Chuck's extensive experience will prove invaluable to both DataLase and our clients."

DataLase is a fast growing technology company committed to developing patented, innovative laser marking solutions across a diverse range of sectors including product identification, anti-counterfeiting, brand protection and document security. The innovative DataLase technology uses a laser reactive coating, which undergoes a color change reaction from white to black when imaged with a CO2 laser.

More information about the award-winning DataLase® process is available at www.datalase.com or by e-mail at usainfo@datalase.com (for USA) and info@datalase.com (for all other enquiries).

For further press information please contact:
Laura Browne,
The Scott Partnership,
The Old Barn,
Holly House Estate,
Cranage, Middlewich,
Cheshire CW10 9LT, United Kingdom
Tel: + 44 1606 837787
Fax: +44 1606 837757
mail to:pr@scottmail.co.uk

Head Office:
DataLase,
Unit 3,
Wheldon Road, Widnes,
Cheshire WA8 8FW

US Office:
DataLase Inc.,
30 Technology Parkway South,
Suite 300, Norcross, GA 30092

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