Crown Enters Branding Agreement with Komatsu
Crown to Offer Internal Combustion Lift Truck Brand Under the Name Hamech
NEW BREMEN, Ohio, January 11, 2008 - In a move that will allow Crown-owned dealers to offer a single brand of internal combustion lift truck products and a consistent level of aftermarket support, Crown Equipment Corporation has entered into a branding agreement with Komatsu Forklift U.S.A. to distribute internal combustion lift trucks.
The new brand of internal combustion lift trucks will be marketed under the name Hamech (pronounced Hay-meck). The products will be based upon Komatsu's current model range.
All parts orders, service support and warranty for Hamech will be managed by the Crown distribution network just as they are now for Crown-manufactured products.
"The Hamech internal combustion lift trucks provide solid performance and solid value," said Crown Senior Vice President Jim Moran. "For Crown, adding the Hamech brand allows us to offer a comprehensive selection of internal combustion forklifts to meet a wide range of application needs. The Hamech range will be backed by Crown Equipment Corporation's world-class service and support network."
Crown Equipment Corporation has 40 Crown-owned dealers and 62 independent dealers in the United States and Canada.
About Crown Equipment Corporation
Crown, www.crown.com, is the number one brand of electric lift trucks in the United States and the fifth largest lift truck manufacturer in the world. Crown's award-winning line of lift trucks has earned a reputation for exceptional product design, engineering and manufacturing. From the smallest hand pallet truck to the highest lifting turret truck, Crown seeks to provide users with safe, efficient and ergonomic lift trucks that lower total cost of ownership and maximize uptime. Headquartered in New Bremen, Ohio, Crown lift trucks are manufactured and sold throughout the world.
Contacts:
Dave Helmstetter
Crown Equipment Corporation
419.629.2311
dhelmstetter@crown.com
DeAnna Starn
R/P Marketing Public Relations
419.241.2221
dstarn@r-p.com
