Cooper Industries Overhauls Website to Provide Unparalleled Customer Experience
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P.O. Box 4446
Houston, TX, 77210
Press release date: April 27, 2011
Company invests vast resources to deliver on commitment to customer needs and "One Cooper" promise.
HOUSTON, April 27, 2011 -- Cooper Industries (NYSE: CBE), a global provider of electrical solutions, announces the launch of a new, innovative website at CooperIndustries.com that was completely redesigned to meet the complex - and ever-changing - needs of customers today. Even in the midst of economic recession, Cooper remained committed to the needs of its customers and set out with the goal of creating a site that would provide an experience unmatched in the industry. With an investment of time and resources that spanned seven divisions and multiple organizations, Cooper Industries has now delivered what it believes to be a best-in-industry, one-stop web experience that will revolutionize the way the way users gather information and help streamline daily business activity for Cooper customers.
The new site also represents the manifestation of the company's "One Cooper" value proposition; creating a comprehensive, dynamic and unified web experience spanning all of Cooper's divisions: Cooper B-Line, Cooper Bussmann, Cooper Crouse-Hinds, Cooper Lighting, Cooper Power Systems, Cooper Safety and Cooper Wiring Devices. The new CooperIndustries.com integrates the company's vast range of offerings seamlessly, providing a single point-of-entry for access to the thousands of solutions and products the company offers.
Cooper designed the new site with the goal of simplifying the customer's experience; saving users time as they research specific products and also allowing them to easily browse product offerings across all divisions when navigating by market or solution. The primary objective of CooperIndustries.com is to help customers solve their business problems and meet their business goals by allowing them the option to navigate in the manner that best suits their goal. Once a user finds the product they need, all the relevant tools will be available there from detailed product information to specification sheets, from material safety data sheets to buyer's guides - making everything needed a click away.
"At Cooper Industries, our commitment has and always will be to utilize innovation expertise and service to help our customers reach their goals. Our newly designed website is a product of that commitment," said Cooper Industries CEO Kirk Hachigian. "We are passionate about the needs of our customers and understand the demands they face, whether distributors or product end-users. We allowed their specific needs to aid us in developing the new site."
The new CooperIndustries.com is built on a best-in-class infrastructure. More than 150,000 thousand pages were consolidated onto a web content management system (WCMS), which also improves user's ability to find Cooper products when using outside search engines. An industry-leading search tool has also been integrated to make it easier for users to quickly find products and solutions on the site. Finally, an improved user experience allows users to access information via multiple navigation paths including product line, brand, market and solution.
The new site increases efficiency, providing users with access to Cooper's thousands of products and related tools in a simple uncomplicated manner. The result: the breadth of One Cooper accessed in the way that's most useful to the customer.
"Our hope is that this site will represent further evidence of Cooper's commitment to innovation and to the success of the customers we serve," continued Hachigian. "We are One Cooper with an overarching goal of delivering products and solutions that meet customer needs, no matter which division can fulfill those needs, and CooperIndustries.com now helps us deliver on our goal."
About Cooper Industries
Cooper Industries plc (NYSE: CBE) is a global electrical products manufacturer with 2010 revenues of $5.1 billion. Founded in 1833, Cooper's sustained success is attributable to a constant focus on innovation, evolving business practices while maintaining the highest ethical standards and meeting customer needs. The Company has seven operating divisions with leading market positions and world-class products and brands including: Bussmann electrical and electronic fuses; Crouse-Hinds and CEAG explosion-proof electrical equipment; Halo and Metalux lighting fixtures; and Kyle and McGraw-Edison power systems products. With this broad range of products, Cooper is uniquely positioned for several long-term growth trends including the global infrastructure build-out, the need to improve the reliability and productivity of the electric grid, the demand for higher energy-efficient products and the need for improved electrical safety. In 2010 fifty-nine percent of total sales were to customers in the industrial and utility end-markets and thirty-nine percent of total sales were to customers outside the United States. Cooper has manufacturing facilities in 21 countries as of 2010. For more information, visit the website at http://www.cooperindustries.com/.
SOURCE: Cooper Lighting