CertainTeed HVAC and Industrial Insulation Customers Enter Second Season of Successful Triple Play Payback Sales Program
(Valley Forge, Pennsylvania) - CertainTeed Corporation, one of North America's leading building products manufacturers, kicks off 2006 by offering for a second time Triple Play Payback, a seasonal sales incentive program that rewards HVAC and industrial insulation distributor sales representatives and their contractor customers for purchases of select CertainTeed products.
Beginning March 1, 2006, and running through May 31, 2006, Triple Play Payback participants can take part in the "March Madness" portion of the sales program. Contractors will earn $1 for every roll of ToughGard(R)2 Textile Duct Liner and ToughGard(R) R Duct Liner purchased as well as for every carton of ToughGard(R) Duct Board purchased. Contractors will also earn 50 cents per roll of SoftTouch(TM) Duct Wrap and $7.50 per pallette of ToughGard Duct Board. Distributor sales representatives earn 75 cents for every roll of ToughGard2 Textile Duct Liner and ToughGard R Duct Liner sold. They will also receive 25 cents per roll of SoftTouch Duct Wrap, 75 cents per carton of ToughGard Duct Board and $5.50 per palette of ToughGard Duct Board.
At the close of "March Madness," participating professionals will receive a pre-funded debit card that has been credited throughout "March Madness" with the specified cash value each time a sale or purchase of a product within the program has been submitted.
"Last year we offered incentives for sales of ToughGard2 Textile Duct Liner exclusively, and were more successful than we had even hoped. This year, we wanted to extend the rewards our customers could obtain from the Triple Play Payback program, so we have broadened the incentives to include four of our most popular products," says Renee Chesler, General Manager of CertainTeed's HVAC/Industrial Business.
Following "March Madness," HVAC and industrial insulation distributor sales representatives and contractors can participate in the "Drive Your Sales" portion of the program June 1, 2006, through August 31, 2006, followed by "Gridiron Gusto" September 1, 2006, through November 30, 2006. Look for details in the coming months regarding "Drive Your Sales" and "Gridiron Gusto."
To participate in the Triple Play Payback program, HVAC distributor sales representatives must see their local CertainTeed sales representative for registration forms, and contractors should see their CertainTeed distributor. Award claims must be faxed using the official redemption form. Proof of purchase must also be submitted with each redemption form. As additional proofs of purchase are submitted, the debit card will be credited through the end of the program period. Participants have until 30 days after the end of the program to submit award claims. The card retains its value for 180 days after it is first used. For more information, call 800-233-8990.
About CertainTeed Corporation
Through innovation and creative product design, CertainTeed Corporation has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Company, the firm made its slogan "Quality Made Certain, Satisfaction Guaranteed," which quickly inspired the name CertainTeed. Today, CertainTeed is a leading North American manufacturer of residential and commercial roofing; vinyl and fiber cement siding; vinyl and composite fence, railing and decking; vinyl windows; residential, commercial and mechanical insulation; pipe and foundations; and access covers.
Headquartered in Valley Forge, Pennsylvania, CertainTeed is a Saint-Gobain company with approximately 7,000 employees and 40 manufacturing facilities throughout the U.S. CertainTeed had sales of $2.6 billion in 2004. www.certainteed.com
For more information contact:
Michael B. Loughery
Communications Manager for CertainTeed Corporation
(610) 341-7328
mike.b.loughery@saint-gobain.com
www.certainteed.com/pressroom
