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CEA announces iBeacon scavenger hunt at International CES.

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January 7, 2014 - During 2014 International CES®, attendees who download CES Mobile App on iOS or Android devices will be encouraged to explore all areas of show through promotional iBeacon-based scavenger hunt and collect badges for each iBeacon they encounter. First three verified players who collect all available badges will be rewarded with special prize from CES. iBeacons are short range, Bluetooth transmitters that can notify mobile devices when they come within 100 ft of beacon.

CEA Announces iBeacon Scavenger Hunt at 2014 International CES


Consumer Electronics Association
2500 Wilson Blvd.
Arlington, VA, 22201
USA



Press release date: January 2, 2014

Promotion uses Apple iBeacon technology and the CES mobile phone apps for iOS and Android

Washington, D.C. — New this year at the 2014 International CES®, attendees can participate in the first promotional iBeacon-based scavenger hunt to explore the event and be rewarded with a special prize. Owned and produced by the Consumer Electronics Association (CEA)®, the 2014 CES, the world’s gathering place for all who thrive on the business of consumer technologies, will run January 7-10, 2014, in Las Vegas, Nevada.

Attendees at the 2014 CES who download the CES Mobile App on iOS or Android devices will be encouraged to explore all areas of the show through the scavenger hunt and will collect badges for each iBeacon they encounter. Specific scavenger hunt instructions are included in the CES App. The first three verified players who collect all of the available badges will be rewarded with a special prize from CES, available for pick-up in the Press Room at the Las Vegas Convention Center (LVCC), South Hall Connector, Room S229, during normal operating hours. A limited number of prizes will be available for others who complete the hunt throughout the week.

“This promotional scavenger hunt demonstrates our commitment to leveraging the latest in emerging technologies, making CES the most interactive and engaging technology event of the year,” said Jeff Joseph, senior vice president of communications and strategic relationships at CEA. “This promotion is a fun and novel way to introduce attendees to iBeacon technology and encourage participants to visit important exhibits across the show floor.”

CEA is partnering with its member companies Radius Networks Inc., the leading provider of mobile proximity services, and Texas Instruments to implement the scavenger hunt. The devices being used for the hunt are Radius Networks iBeacons using Bluetooth® low-energy technology from Texas Instruments (TI).

iBeacons are short range, Bluetooth, low-energy transmitters that can notify mobile devices when they come within 100 feet of the beacon. This micro-location proximity awareness can be leveraged to deliver a wide range of new, innovative solutions, such as precision indoor navigation, automatic ticketing, guided museum tours and location-relevant offers and promotions.

“This is one of the coolest proximity-aware apps we have worked on,” said Marc Wallace, CEO and cofounder of Radius Networks. “This is also one of the first, tangible applications that leverages iBeacon technology. And it is a great example of how iBeacon technology is not just about advertising as it is about bringing new and innovative solutions to the marketplace. We are very excited to be a part of it.”

“This scavenger hunt is yet another innovative use of Bluetooth low-energy beacons,” said Oyvind Birkenes, general manager, Wireless Connectivity Solutions, TI. “We are delighted that our Bluetooth low-energy SensorTag is being used to demonstrate one of the many inventive and beneficial use cases for beaconing technology.”

Official contest rules are available at CESweb.org/CES/media/2014/Partners/2014ScavengerHuntContestRules.pdf  

About CEA:
The Consumer Electronics Association (CEA) is the technology trade association representing the $203 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media:  Image removed by sender. CEA Social Media   

About Radius Networks:
Radius Networks creates new and innovative ways to use wireless device signals for proximity and presence detection. Radius Networks’ cloud-based proximity services and products are used by mobile developers, major retailers, restaurant chains, sports complexes and other companies to drive innovative customer engagement and experience. For more information, visit radiusnetworks.com or follow Radius Networks at @radiusnetworks.

UPCOMING EVENTS

CES Unveiled LAS VEGAS
January 5, 2014, Las Vegas, NV

2014 International CES
January 7-10, 2014, Las Vegas, NV

CEA Winter Break
March 18-21, 2014, Vail, CO

Digital Patriots Dinner
April 29, 2014, Washington, DC

CES on the Hill
April 30, 2014, Washington, DC

2014 Technology & Standards Spring Forum
May 19-23, 2014, Seattle, WA

CE Week
June 23-27, 2014, New York, NY

CE Week Line Shows
June 25-26, 2014, New York, NY

Contacts:

Jeff Joseph
703-907-7664
jjoseph@CE.org

Tara Dunion
703-907-7419
tdunion@CE.org
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