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AG CONNECT 2013 launches Masters and Mavericks campaign.

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May 15, 2012 - AG CONNECT Expo and Summit 2013 has announced interactive program named for innovative producers and other agribusiness professionals who want to discuss emerging trends before everyone else. Called Masters and Mavericks, program includes contest to guess identities of show's initial set of forward-looking producers, with prizes for correct answers. Second, participants join in dialog, become part of Masters and Mavericks, and are featured on show website.

Masters & Mavericks Campaign Launched for AG CONNECT 2013; Get Involved!

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Association of Equipment Manufacturers
6737 West Washington St., Ste. 2400
Milwaukee, WI, 53214

Press release date: May 3, 2012

AG CONNECT Expo & Summit 2013 has announced a new interactive program named for innovative producers and other agribusiness professionals who want to discuss emerging trends before everyone else -- the people who want to make their operations stronger, faster and more profitable.

The program is called Masters & Mavericks. First, there's a contest to guess the identities of the show's initial set of forward-looking producers, with prizes for the correct answers. Second, join in the dialog and become part of the Masters & Mavericks and be featured on the show website.

AG CONNECT's Masters & Mavericks are not only tried and true experts but also blue-sky-thinking innovators. Whether by employing the newest equipment, inputs and practices, discussing emerging issues and trends, or a desire to know what's on the horizon, Masters & Mavericks are representatives of the types of producers and other agribusiness professionals who are planning to attend AG CONNECT 2013.

AG CONNECT Expo & Summit 2013 is set for January 29-31, 2013 in Kansas City, Missouri at the Kansas City Convention Center. Attendees will find new ideas to lead, grow and transform their operations through new technologies, education, and networking and dialogue among all show participants.

Contest Details
From May 7, 2012 through June 8, 2012, the program will kick off with a contest to guess the identities of the five Masters & Mavericks who are featured in the show's marketing campaign. Clues will be released via Facebook and Twitter, and each person to be the first to correctly identify a Master or Maverick will win a $150 Visa gift card.

Get Involved - Become a Master or Maverick
Starting June 11, the Masters & Mavericks program will be open to all ag professionals -- farmers and ranchers, dealers, manufacturers, education program speakers, ag media and other agribusiness professionals. Participants will receive free admission to AG CONNECT 2013 on Wednesday, January 30 and Thursday, January 31. Join in the conversation about Masters & Mavericks that make production agriculture such a great way of life and significant contributor to quality of life in the U.S. and worldwide.

Masters & Mavericks can be found on the AG CONNECT web page, as well as Facebook & Twitter!/agconnect. Media Contact: Jordanne Kann-Helle (, tel: 414-298-4152)
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