612Brew Targets Growth with Addition of Rexam Cans
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CHICAGO – Â Looking to expand its reach and bring its beers to even more customers, 612Brew has launched three of its distinctive craft brews - SIX, Unrated Rye IPA and Gateway Park Lager - in Rexam 12 oz. cans.
SIX is a golden, biscuit-flavored American Pale Ale with a light hop aroma. It is named after the local bus number that runs past the original 612Brew test brewery. Unrated Rye India Pale Ale is the brewery's most full-bodied beer with a burst of citrus hop aroma and just the right amount of spice from the rye. Gateway Park Lager is brewed with ingredients commonly used pre-prohibition over a hundred years ago including six-row barley, flaked corn and cluster hops. The beer pays homage to the Gateway District in Minneapolis.
612Brew's cans were designed by Adam Turman, a well-known muralist and illustrator in Minnesota's Twin Cities area. They feature bold, colorful graphics that highlight 612, the area code for Minneapolis. Adam also created a mural that adorns a 15x15 wall at the brewery's tap room.
"Moving to cans was a logical next step for us as we look to increase our customer base and get our beers out to more consumers," said Adit Kalra, president/co-founder, 612Brew. "Working with Rexam, we were able to bring Adam's unique designs to life on a great looking package that is perfect for our brews. We look forward to continuing this partnership and reaching even more people with our impressive lineup."
This is just the beginning as the brewery is working on plans to make additional beers, including many seasonals, available in cans.
612Brew added cans because they were the logical choice to grow its business based on the many inherent benefits they deliver. Aluminum cans block out all light and oxygen helping to preserve the beer's taste and freshness longer. They are durable and portable which allows them to be distributed at more public events as well as permitted at many parks, lakes and other outdoor locations where glass is not. Cans are also light-weight, which can reduce shipping costs. And they are the most sustainable beverage package in the world, as they are able to be recycled, converted to cans again and back on retail shelves within 60 days. They are also recycled at double the rate of any other package option.
Claude Marbach, sector director, Rexam BCNA, commented on 612Brew's expansion into cans. "Our cans are the ideal packaging for craft beers as they help attract attention on store shelves, maintain beverage integrity and deliver superior recycling, filling, distribution and retail display economics that will help the brewery continue to take its brand and business to the next level."
612Brew's beers in cans are available at select retailers in Minnesota.
About 612Brew
Located in the heart of the Northeast Minneapolis Arts and Brewery District, 612Brew produces small-batch beers to satisfy both the weekend beer drinker and the craft beer drinker with a discerning palate.
About Rexam
Rexam is a leading global beverage can maker. We are business partners to some of the world's most famous and successful consumer brands. Our vision is to be the best beverage can maker in the world.
We have 55 can making plants in more than 20 countries and employ around 8,000 people. In 2013 our sales were in the region of $6.5 billion. Rexam's ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. Visit www.rexam.com for further information.
SOURCE Rexam
CONTACT: Adit Kalra at 612Brew at (612) 669-3539 or Jennifer Cumbee at Rexam at (773) 399-3035.
Web Site: http://www.rexam.com
