ThomasNet Launches New Online Technology to Help Manufacturers Support Distributor Sales Channels
Distributor Content Syndication Enables Manufacturers to Replicate Content Across Distributor Websites - Resulting in More Sales and Improved Quality Control
New York, N.Y.-April 14, 2009-ThomasNet today announced its new Distributor Content Syndication technology to help manufacturers improve partnerships with their distributors. With this technology, manufacturers can now get products to market faster, with consistent and accurate product information across distributor sites.
Oriental Motor U.S.A., which makes thousands of electric motors for a wide range of industrial applications, was an early adopter of ThomasNet's service. Forty-three of its 57 distributors are using it. "It's unusual for industrial manufacturers to work hand-in-glove with individual distributors to improve their online sales," said Kimberly Freisheim, Sales Promotion Manager, Oriental Motor U.S.A. "ThomasNet's Distributor Content Syndication lets us provide this value-added support-which is leading to stronger and more successful distributor relationships, and increasing our revenues."
According to Travis Sherbine, Senior Director of Marketing for ThomasNet's Web Solutions Group, "This Distributor Content Syndication is an exciting addition to our Navigator Platform, ThomasNet's web-based technology that provides the optimum experience that industrial buyers expect online."
This technology enables manufacturers to:
Benefits to distributors include:
Manufacturers can also offer private catalogs with custom pricing and password-protected logins to key distributors. In addition, they can customize part numbers and product pricing to match their internal ordering system.
"We're amazed at how powerful, innovative and interactive the distributor tool is. Being able to host it within our own website is truly invaluable," says Rick Urrutia, President of Automation Controls, a distributor for Oriental Motor U.S.A. "Our salespeople are now able to steer customers to our website for any Oriental Motor opportunities without fear of direct sales or accidental referrals to other distributors."
Companies that would like more information about the Distributor Content Syndication should contact ThomasNet at 866-662-0222 or go to websolutions.thomasnet.com.
About ThomasNetSM
ThomasNet (www.ThomasNet.com) is the leading online destination connecting industrial sellers and buyers worldwide. Buyers from Fortune 500 companies, the government, the military and more depend on ThomasNet to search for and purchase the products and services they need. ThomasNet provides access to over 607,000 industrial companies, indexed by 67,000 product and service categories.
ThomasNet also offers proprietary web-based technology to help industrial businesses increase sales, expand into new markets and improve efficiencies-ultimately succeeding in today's online environment. Drawing from the company's experience in the industrial market and ongoing research on buyers' and sellers' needs, ThomasNet has helped thousands of these clients improve their sites' content, navigation,
and searchability-using online catalogs, CAD drawings, e-commerce capabilities, tracking/analytics, and more.
