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Press Release
Association of Equipment Manufacturers Release date: May 30, 2008
Equipment Industry Marketing Award Winners Announced "Measures of Success" program sponsored by AEM to promote communications best practices
The Association of Equipment Manufacturers (AEM) announces the winners in its annual "Measures of Success" marketing awards program, which is conducted under the auspices of AEM's Publications in Construction and Agriculture (PICA) subgroup. Winning companies come from across the United States as well as Canada.
The AEM-PICA awards recognize excellence in off-road equipment industry marketing communications and honor outstanding industry efforts as an educational example of "best practices." The awards also aim to promote to a wider audience the important role that marketing communications plays in a company's business success.
Special Award for Highest Ranked Entry Overall
A special award of excellence goes to the winning entry receiving the highest score overall from the judges. Winning this award was Hydro Mobile of L'Assomption, Quebec, Canada for its entry in the product literature category (under $50 million in sales division).
Winning Entries and Program Details on AEM Website
The PICA "Measures of Success" awards program is open to off-road equipment manufacturers and industry service providers. Award categories include magazine ads, product literature, direct mail and press kits, broken out by sales divisions (over/under $50 million).
Entries are judged by a panel of business-to-business agencies, industrial marketers, university marketing communications professors and PICA publishers. Press kits are evaluated by PICA industry editors. Judges score the entries independently, and the AEM statistical department tabulates the scores. The number of awards given in each category and division is determined by the judges based on entries received.
PICA is AEM's product-specific group for off-road equipment manufacturing industry media. The group promotes high operating standards among trade media worldwide and fosters continuing educational and informational exchanges between manufacturers (and other industry suppliers) and the industry press. For more information about PICA and its "Measures of Success" awards program, contact AEM at phone 414-272-0943 or visit AEM online at www.aem.org (See Links and Directories).
Winners of PICA "Measures of Success" Marketing Awards
Honored at the AEM Marketing Seminar in May 2008
"Platinum" Award for Highest Score Overall
o Hydro Mobile, L'Assomption, Quebec, Canada
(Entry: Product Literature/Under $50 Million Division)
Direct Mail - Campaign (Over $50 Million Division)
o 1st: CLAAS Omaha Inc., Omaha, Nebraska / Bluestem, Omaha, Nebraska
o 2nd: Liebherr Construction Equipment Co., Newport News, Virginia
o 3rd : Vermeer Mfg. Co., Pella, Iowa / Two Rivers Marketing, Des Moines, Iowa
Direct Mail - Campaign (Under $50 Million Division)
o 1st: KIOTI Tractor, Wendell, North Carolina / Advantage Marketing Communications, Blairstown, New Jersey
Direct Mail - Single (Over $50 Million Division)
o 1st : Federal Signal-Vactor Mfg., Elgin, IL / Cooper Hong Inc., St. Charles, Illinois
o 2nd: IronPlanet, Pleasanton, California / Two Rivers Marketing, Des Moines, Iowa
o 3rd: John Deere Credit, Johnston, Iowa / Two Rivers Marketing, Des Moines, Iowa
Direct Mail - Single (Under $50 Million Division)
o 1st: Doosan Infracore America Corp., Suwanee, Georgia / Bigelow Advertising, Atlanta, Georgia
o 2nd: McCloskey International, Peterborough, Ontario, Canada / Marketing Strategies & Solutions, London, Ontario, Canada
o 3rd: Titan Trailers Inc., Delhi, Ontario, Canada / Marketing Strategies & Solutions, London, Ontario, Canada
Magazine Ad - Series (Over $50 Million Division)
o 1st: John Deere Power Systems, Waterloo, Iowa / Two Rivers Marketing, Des Moines, Iowa
o 2nd: Volvo Construction Equipment, Asheville, North Carolina
o 3rd: Takeuchi, Pendergrass, Georgia
Magazine Ad - Series (Under $50 Million Division)
o 1st: Compact Power, Fort Mill, South Carolina / Advantage Marketing Communications, Blairstown, New Jersey
o 2nd: VMAC, Nanaimo, British Columbia, Canada
o 3rd: Jenny Products Inc., Bomerset, Pennsylvania / The Promersberger Company, Fargo, North Dakota
Magazine Ad - Single (Over $50 Million Division)
o 1st: Volvo Construction Equipment, Asheville, North Carolina
o 2nd: Federal Signal-Elgin Sweeper Co., Elgin, Illinois / Cooper Hong Inc., St. Charles, Illinois o 3rd: CLAAS Omaha Inc., Omaha, Nebraska / Bluestem, Omaha, Nebraska
Magazine Ad - Single (Under $50 Million Division)
o 1st: Asphalt Drum Mixers Inc., Huntertown, Indiana / The Promersberger Company, Fargo, North Dakota
o 2nd: Champion Motor Graders, Charlotte, North Carolina / Marketing Strategies & Solutions, London, Ontario, Canada
o 3rd: E-Z Drill, Stillwater, Oklahoma / The Promersberger Company, Fargo, North Dakota
Press Kits (Over $50 Million Division)
o 1st: Iowa Mold Tooling Co., Des Moines, Iowa / Two Rivers Marketing, Des Moines, Iowa
o 2nd: Terex Construction America, Redmond, Washington / Performance Marketing, West Des Moines, Iowa
o 3rd: Genie Industries, Redmond, Washington / Performance Marketing, West Des Moines, Iowa
Press Kits (Under $50 Million Division)
o 1st: Bobcat Co., West Fargo, North Dakota / Two Rivers Marketing, Des Moines, Iowa
o 2nd: The Toro Co., Bloomington, Minnesota / Performance Marketing, West Des Moines, Iowa
Product Literature (Over $50 Million Division)
o 1st: Miller - St. Nazianz Inc., St. Nazianz, Wisconsin / RenquistDesign Inc., Racine, Wisconsin
o 2nd: Manitowoc Crane Group, Manitowoc, Wisconsin
o 3rd: Vermeer Mfg. Co., Pella, Iowa / Two Rivers Marketing, Des Moines, Iowa
Product Literature (Under $50 Million Division)
o 1st: Hydro Mobile, L'Assomption, Quebec, Canada
o 2nd: Doosan Infracore America Corp., Suwanee, Georgia / Bigelow Advertising, Atlanta, Georgia
o 3rd: Compact Power, Fort Mill, South Carolina / Advantage Marketing Communications, Blairstown, New Jersey
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