Massive, Inc.
New York, NY 10012
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Software integrates advertising into video games.
AdClient SDK v2.0 delivers advertiser messages seamlessly into video games by using texture replacement to blend advertising into 2D or 3D game environments. It handles all connections and communications with Massive's AdServer, allowing game to dynamically download advertising, keep track of ad views, and report aggregate view data back to server. Titles in network receive cross-promotional...
Read More »Massive Network Launches Groundbreaking Interactive In-Video-Game Advertising Unit; Toyota Is Debut Advertiser With Innovative Campaign for New 2007 Yaris Sedan
New ad element drives increased consumer engagement with brands, leveraging video games' inherent interactive nature. NEW YORK and DURHAM, N.C., July 24 /PRNewswire/ -- Massive Inc., creator of the world's leading video game network and wholly owned subsidiary of Microsoft Corp., today announced that it has launched interactive in-video- game ads, allowing advertisers to engage gamers in new and...
Read More »Former Sales Director of Eurosport Television, David Orman, Named VP Advertising Sales for Uk & Scandinavia at Massive Incorporated
Massive Incorporated, the world's first and only video game advertising network, today announced that David Orman, previously the Sales Director at Eurosport Television, has been named Vice President of Advertising Sales for UK & Scandinavia. Orman is charged with expanding Massive's sales teams in these key regions and driving revenue from the dynamic ads that Massive integrates into top video...
Read More »Former CEO of Turner Broadcasting in France, Eric Clemenceau, Named VP of European Ad Sales at Massive Incorporated
NEW YORK CITY-NOVEMBER 15, 2005-Massive Incorporated, the world's first and only video game network, today announced that Eric Clemenceau, previously, the CEO of Turner Broadcasting for French speaking countries, has been named Vice President of Sales for continental Europe. Clemenceau has extensive experience in media, media sales, marketing, and management which spans 23 years in cable,...
Read More »Software integrates advertising into video games.
AdClient SDK v2.0 delivers advertiser messages seamlessly into video games by using texture replacement to blend advertising into 2D or 3D game environments. It handles all connections and communications with Massive's AdServer, allowing game to dynamically download advertising, keep track of ad views, and report aggregate view data back to server. Titles in network receive cross-promotional...
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