The Top Marketing Conferences You Need To Attend in 2018
Marketing conferences are a great way to stay up to date on new innovations while also taking advantage of valuable networking opportunities. Here are the top conferences in 2018.
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6 Things NOT To Post On Social Media
The industrial space poses many unique challenges and opportunities for marketers. In manufacturing companies comprising just a handful of employees, there's often very little time or budget left for a full time social media manager. This leaves us with two options - contracting out social media services to an outside firm or enlisting the help of current employees to take some time out during...
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Customer Delight: 3 Ways To Ace The Last Phase Of The Inbound Marketing Funnel
There are four phases of the inbound marketing funnel. Unfortunately, many industrial marketers overlook the fourth and final phase - customer delight.
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The 7 Reasons It's Great To Work In Manufacturing
What is it like to work in the manufacturing industry? The truth is, it's pretty fantastic. Here are some reasons why:
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Why You Need To Expand Your Business To New Markets
The best way protect your manufacturing business is to expand into new markets. Here are three reasons why you should consider it in your shop.
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Why Manufacturing Brand Marketing Is So Important
Building your manufacturing brand can help you stand out in a crowded marketplace, but most manufacturers and industrial companies don't think branding is important.
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4 Marketing Mistakes That Can Kill Your Chances Of Scoring New Buyers
These four common B2B marketing mistakes can cost you customers. Here's how you can avoid them.
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The Digital Marketing Skills You Need To Succeed
In the old days, marketing was about brochures and word-of-mouth referrals. Some of the more visionary types found a guy to dress up like a chicken and dance on the side of the road.
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Three Logistics Lessons Black Friday Can Teach Manufacturers And The Supply Chain
Industrial companies can learn a few lessons from retailers during Black Friday that can help improve efficiency, reduce risks and optimize their supply chains.
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Ready For GDPR? If Not, It Could Cost You
General Data Protection Regulation (GDPR) - will change the way you collect, store, and use the personal information you obtain. Here's what you need to know about GDPR.
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