Public Relations Resources

Download a complimentary e-book The new rules of PR: How to create a press release strategy for reaching buyers directly by David Meerman Scott -

The Web has changed the rules for press releases. David covers what has changed in the role of press releases as well as the promise Web 2.0 public relations holds.

Council of Public Relations Firms -
The Council of Public Relations Firms represents the business of public relations. At-a-glance provides background information about the Council's mission and Code of Practice as well as our Board of Directors, membership and staff available to assist you.

International Public Relations Association -
Through its members, present in 95 countries, IPRA aims at providing professional development and personal networking opportunities for its worldwide membership and promoting the practice of public relations on a global level.

American Association of Advertising Agencies -
American Association of Advertising Agencies (AAAA) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 75 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multi-national agencies are members of the AAAA, more than 60 percent of our membership bills less than $10 million per year.

American Marketing Association -
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday.

Business Marketing Association -
For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs.