Industry Market Trends

Green Themes Center Stage at MDA Fair

Jan 18, 2013

hannovermesse_1_bigfan Credit: Hannover Messe.

R&D efforts in the power transmission and control technology sectors are focused sharply on boosting energy efficiency, sustainability, and resource conservation. This will be reflected in the latest products and solutions on show at the MDA (Motion, Drive & Automation) fair at Hannover Messe.

From April 8 to 12, 2013, the MDA fair will showcase all the latest products and innovations from the world's top suppliers of electric and mechanical power transmission systems and pneumatic and hydraulic technologies.  MDA is staged every two years as part of Hannover Messe, the world's biggest industrial technology show.  With more than 1,100 exhibitors, MDA is regarded as one of the heavyweights of industrial trade shows and an absolute must for all leading manufacturers in the sector.

This year's MDA Forum will also cover a wide range of "green" themes, including Drive Technology for Wind Turbines; Sealing Technology and Condition Monitoring for Components, Systems and Hydraulic Fluids.  There will also be discussion on "Lightweight Design in Fluid Power and Power Transmission" and "Designing for Recycling."  The MDA Forum is organized by the German Engineering Federation.

This year's MDA exhibits will be located in halls 20 to 25 and in the Industrial Automation halls 15, 16 and 17 at the Hannover Exhibition Center.  The MDA exhibits in Hall 17 will center around solutions and systems for automation technology, thereby marking the transition from the purely power transmission and control technology-focused showcase that is MDA and the Industrial Automation fair.

"As a result of the optimized hall layout at this year's show and the ongoing evolution of power transmission and control systems, the MDA show continues to make inroads into the Industrial Automation halls.  The areas of overlap between the two fairs are increasing as more and more power transmission and control technology companies offer turnkey solutions or merge with providers of complementary technologies," explained Dr. Jochen Köckler, member of the Deutsche Messe Board of Management.

MDA exhibitors will also benefit from the many important synergies arising from their proximity to the international Wind fair in Hall 27.  Hall 27 will be home to the world's leading wind technology companies, an important target group for drive manufacturers.  Wind turbine drive systems rank among the most sophisticated of their kind.  According to the German Engineering Federation, the powertrain assembly of a modern wind turbine - comprising gearbox, bearings, generator, transformer, clutch, brakes, control and sensoring systems - accounts for nearly half of its total cost.

"The products of the power transmission and control technology sector are the building blocks of modern plant and machinery.  They are like "Lego pieces" for engineers if you will.  If you want to build the best machines, you will need the best Lego pieces, and MDA in Hannover is where you'll find them.  No other fair can boast a comparable technology offering," said Christian H. Kienzle, the CEO of ARGO-HYTOS GmbH and Chairman of the VDMA's Fluid Power Association.

The MobiliTec show, which shares hall 25 with MDA exhibitors, will be another big source of synergy potential.  MobiliTec is the world's leading trade fair for hybrid and electric powertrain technologies, mobile energy storage and alternative mobility solutions.  In 2013, MobiliTec will again feature all the latest high-tech solutions and applications across the entire eMobility spectrum.

The MDA show is both a key business barometer and a catalyst for innovation.  It is also an excellent opportunity for the industry leaders to present their capabilities to HANNOVER MESSE's high-caliber audience of visitors from the worlds of business and politics.

"For us, MDA is this year's most important tradeshow platform and a key indicator of our market prospects in 2013.  And unlike many of the smaller and more specialized local trade fairs, HANNOVER MESSE has a strong international appeal, giving us exposure to potential customers from around the world," explained Ekrem Sirman, Chairman of the Management Board of Harmonic Drive AG.

Hannover Messe is the world's largest showcase for industrial technology, staged annually in Hannover, Germany. The next Hannover Messe will be held April 8 to 12, 2013 and feature Russia as its official Partner Country. Hannover Messe 2013 will comprise 11 flagship fairs: Industrial Automation - Motion, Drive & Automation (MDA) - Energy - Wind - MobiliTec - Digital Factory - ComVac - Industrial Supply - Surface Technology - IndustrialGreenTec - Research & Technology. The upcoming event will place a strong emphasis on industrial automation and IT, energy and environmental technologies, power transmission and control, industrial subcontracting, manufacturing technologies, services and R&D.