. . .if your dentist drives a 599 GTB in Rosso Corsa red, be afraid. Mainly because you're paying him too much. Just one more question, CNW: What does an Aston in full orange-on-blue livery say about us? It'd better be good. . .Not so fast, though. There has been plenty of valid scientific research done on the psychology of color. InfoPlease has constructed a handy "Color Psychology" summation that matches the CNW findings:
- Red is deemed the most intense color;
- Black "implies submission";
- White is light and neutral;
- Blue produces "calming" chemicals; and
- Green is both "calming" and "refreshing."
"All the things that were going on with technology in the late '90s the sleek, clean, cool, high-tech look it really translated into what people were looking for in their cars," said Kate Smith, who started the company Sensational Color. She works with corporations and individual clients by helping them select colors that will elicit a favorable response to their products. "So, as all colors that we are attracted to do, it plays off of our emotions and our story about ourselves."According to the WLWT news story, automakers use DuPont's study as one way to predict future trends. DuPont says that as globalization grows, there will be more similarities in car color choices around the world. "One of the things that we understand as an industry is the globalization of color, and so vehicles that are being produced on that continent aren't necessarily just being sold on that continent any longer," said Surcina. "And so the automakers are working to develop a palette that can be sold worldwide." We'd be curious to know if your car color matches your psychological outlook based on the index. Let us know in the Comments section below. Resources What Your Car Color Reveals About Your Psyche by Rick Newman U.S. News & World Report, May 12, 2008 True Colours by Sam Philip Top Gear, May 16, 2008 Color Psychology by David Johnson InfoPlease.com Drivers' Desire For Car Colors Changes by Craig Clough NBC News (WLWT), June 13, 2008 55th DuPont Report Says White Now Outranks Silver As Top Choice in Some Countries DuPont (via AutoBlog.com), Dec. 4, 2007