Zytronic Adds the Personal Touch to Seoul Bus Shelters with Projected Capacitive Technology


Zytronic’s rugged ZYBRID® touch sensors provide an intuitive and informative new public transport experience in the South Korean capital



Leading developer and manufacturer of advanced touch screen solutions, Zytronic, is to provide hundreds of state of the art 46-inch ZYBRID® touch sensors for use in bus shelters all over Seoul, South Korea.



Working with Zytronic’s distribution partner in Korea, DTH Co. Ltd, and Sane Co. Ltd., a leading provider of intelligent transportation systems, the project has seen 300 46-inch ZYBRID® touch sensors based on Zytronic’s award-winning Projected Capacitive Technology (PCT™) acquired for integration into the Bus Information Terminal (BIT) project. BIT replaces existing non-interactive digital signage and offers Seoul’s commuters engaging, easy-to-access real time information about traffic, transit routes and local amenities, with the touch of a finger.



Sane Co. selected Zytronic’s PCT technology for the Bus Information Terminal project after examining other options, including Infrared (IR) touch sensing. They determined that Zytronic offered the best, most reliable solution for the high levels of durability and impact resistance required in this outdoor public environment. In this application, the PCT touch sensor, coupled with Zytronic’s single/dual touch ZXY100 controller, is mounted behind and functions through an additional 8mm protection glass and continues to deliver an excellent user experience while enduring hot, humid Seoul summers and freezing winters. Furthermore, the touch sensors are unaffected by scratches, heavy rain, ice, dirt and dust.



Sales marketing director at Zytronic, Ian Crosby commented: “Working closely with our South Korean partners, DTH Co. Ltd. and Sane Co. Ltd., has given us a fantastic opportunity to put Zytronic’s proven, rugged, touch screen technology to widespread public use in the capital city of one of the world’s most dynamic economies. The general public increasingly expects similar levels of interactivity from displays they encounter in everyday life, as they enjoy with their smartphones and tablets, and this is a perfect example of how Zytronic’s touch technology enables this to happen.”



About Zytronic

Zytronic is the developer and manufacturer of a unique range of internationally award-winning touch sensor products. These products employ an embedded sensing element and are based around projected capacitive technology (PCT™) sensing. PCT offers significant durability, environmental stability and optical enhancement benefits to system designers of touch interactive, industrial, self - service and public access equipment. During 2012, Zytronic developed new know-how to create mutual projected capacitive technology (MPCT™), which enables multi-user and multi touch sensing in ultra large form factor sizes up to 84".



Zytronic products are used in electronic displays for self service and information systems, ATMs and gaming machines, as well as by military, computer, telecommunications and medical OEMs, and are available from its network of worldwide distributors. The company has its headquarters and state-of-the-art manufacturing facilities in Blaydon, Tyne Wear in the UK. In addition to ISO-approved manufacturing, these facilities are home to Zytronic’s team of lamination, material science and electronics specialists who are responsible for ongoing product development in composite technology.



For more company information, visit Zytronic’s web site at www.zytronic.co.uk.



Contact details for editorial enquiries:

Carolyn Simpson, Zytronic

Whiteley Road, Blaydon on Tyne, Tyne Wear, NE21 5NJ, UK

Tel: +44 (0) 191 414 5511 Fax: +44 (0) 191 414 0545

Email: carolyn.simpson@zytronic.co.uk



Uhm Se-yong, Sane Co. Ltd

20-2, Heungan-daero 439beon-gil, Dongan-gu,

Anyang-si, Gyeonggi-do, 431-804, South Korea

Tel: +82 31 450 0102 Fax: +82 31 477 0108

Email: syuhm@sanesys.com



Contact details for sales enquiries and regional representatives:

Asia - http://www.zytronic.co.uk/how-to-buy/sales-channel-partners/asia-pacific/

Americas - http://www.zytronic.co.uk/how-to-buy/sales-channel-partners/americas/

EMEA - http://www.zytronic.co.uk/how-to-buy/sales-channel-partners/europe-middle-east-and-africa/



Birgit Schöniger

Pinnacle Marketing Communications Ltd, Green Park House,

15 Stratton Street, London, W1J 8LQ, UK

Tel: +44 (0) 20 8429 6554 Fax: +44 (0) 20 8868 4373

Email: b.schoeniger@pinnaclemarcom.com

www.pinnacle-marketing.com

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