Zoran Demonstrates APPROACH® Multimedia Processor Platform with Expanded Feature Set at 3GSM 2007

Industry's Most Highly Integrated Multimedia Processor Enables Mobile TV, GPS, 5 Megapixel Image Signal Processing, 3D Graphics Engine for Gaming, and Enhanced Multimedia Capabilities on a Single Chip

SUNNYVALE, Calif., Feb. 7 -- Zoran Corporation announced that it will be demonstrating the robust features of its latest generation APPROACH® mobile multimedia processor platform at 3GSM 2007, February 12 to 15, Fira de Barcelona in Hall 2, Booth 2D93.

Zoran's APPROACH® multimedia processor contains unprecedented integration in a single chip design, including Mobile TV, Embedded GPS with location-based services, Zoran's industry-leading digital camera Image Signal Processing (ISP) capabilities, 3D graphics engine, and enhanced multimedia features, offering the industry's most cost-effective SoC for the full- featured mobile phone market.

The APPROACH® reference platform includes all the software applications needed for enabling most of the popular features of multimedia phones for global markets.

"Handset manufacturers' are looking for tightly integrated, low power, cost-effective solutions to address this growing and highly competitive market. Zoran's APPROACH® multimedia platform combines multiple applications so that they can be operated in tandem, providing Mobile TV that interacts with GPS for location-based traffic information services, or even photography enhanced with graphics features. Our focus has been to enable the handset manufacturer to deliver an improved user experience," said Coby Sella, vice president and general manager at Zoran's Mobile division.

"The multimedia mobile phone market segment is expected to grow from 151 million units in 2006 to 463 million units in 2010, representing 37 percent of worldwide mobile phone shipments in 2010," said Flint Pulskamp, mobile semiconductor industry analyst at IDC. "This dramatic growth is attributed to consumer demand for multimedia features such as audio, image and video processing, which in turn drives demand for image, applications and multimedia processors for handsets."

APPROACH® Platform Mobile TV

Zoran's APPROACH® Mobile TV solution is based on a highly efficient, low power and cost effective platform providing a rich, interactive experience for users. The APPROACH® platform currently supports DVB-H and T-DMB standards, as well as DAB-IP and DAB Radio Service. It will be adapted to incorporate Chinese mobile TV standards. The powerful programmable signal-processing capabilities enable the incorporation of emerging standards, profiles and content formats for compatibility with evolving technologies.

The Mobile TV solution also supports powerful applications such as Electronic Program Guide/Electronic Service Guide, Personal Video Recorder with Time-Shift, Data Services, and Interactivity. It also supports all relevant Conditional Access and Digital-Rights-Management standards for broadcast protection.

APPROACH® Image Processing and Multimedia

The APPROACH® multimedia processor incorporates Zoran's industry leading digital camera ISP technology and supports up to 5 megapixel camera modules, delivering image quality and real time video capture that rivals high quality digital cameras. Photo editing and video editing functions enhance the user experience.

The mobile phone battery life is improved with the smart system power saving design and the use of advanced 90 nanometer process technology. Mobile SDRAM is embedded within the 8x8 mm package, eliminating the need for an additional on board component.

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications and Connect Share Entertain technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-523-6500.

Source: Zoran Corporation


Betty Watkins

Zoran Corporation


Web site: www.zoran.com/

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