Zoran Delivers World's First Technology to Create, Capture, Publish and Distribute Live Content Directly to the Living Room and Mobile Devices


Connected Entertainment Group Demonstrates 'Media at the Speed of Life' Technology at CES 2007

SUNNYVALE, Calif., Jan. 8 -- Zoran Corporation (NASDAQ:ZRAN) announced that it will be showing its digital content delivery technology moving live content directly into the living room television and onto all types of consumer electronic devices, both console and handheld, at CES 2007 in Las Vegas.

The new technology will be shown running on Zoran's digital Connected Media Device and its Zplayer Ultra Portable Media Player reference design. The new technology enables the direct retrieval and sharing of audio, video, and digital images, via broadband, over connected consumer devices that can be used either inside or outside the home. Personal content archives will be accessible from anywhere in the home and anywhere in the world, and purchased content can be accessed through a multitude of devices within the same personal network.

"Zoran is pleased to be able to introduce the world's first 'Media at the Speed of Life' technology to create, capture, publish and distribute live content directly to the living room and to mobile devices. We've been working on the connected initiative for over a year, and with the help of our technology and networking partners we are able to demonstrate a complete system solution," said Brian Hofstetter, director Zoran's Connected Products Group.

Zoran partners contributing to the new technology and value added applications for Zoran's connected products include the following:

o Vidiva's software and user interface technology
o PassAlong Networks' content monetization and delivery infrastructure
o CinemaNow's feature motion picture delivery system
o AViga Systems' digital Touch Talk Type media retrieval
o Rotani's network management and performance enhancement software
o Solid State Networks' peer-to-peer file sharing
o Tzero's wireless high-definition content delivery
o Kestrelink's wireless networking solutions

For "Media at the Speed of Life" demonstration appointments, please contact your local Zoran representative.

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications, and Connect Share Entertain(TM) technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-523-6500.

Source: Zoran Corporation

CONTACT:
Betty Watkins
Zoran Corporation
+1-408-919-4273
bettyw@zoran.com

Web site: www.zoran.com/

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