Yale Materials Handling's Veracitor(TM) VX Revolutionizes Lift Truck Industry

Leading Lift Truck Manufacturer Displays New Product Line at ProMat 2007

GREENVILLE, NC, January 8, 2007 - Yale Materials Handling Corporation, a leading lift truck manufacturer, unveiled the latest in the Veracitor(TM) VX revolutionary line of lift trucks at ProMat 2007 in Chicago. The Yale Veracitor VX line of lift trucks, and the equipment and facility used to manufacture the product line, offer customers increased productivity, customization for individual customer application needs, and improved ergonomics designed with the operator in mind.

Yale's newest additions to the Veracitor VX line offer increased load capacities including the 13,500 to 15,500 pound capacity cushion tire models and the 8,000 to 12,000 pound capacity pneumatic tire models.

"Yale was the first company to market with a lift truck back in 1923, and we have continued that tradition of innovation and excellence ever since. Our Veracitor VX line of lift trucks have changed and improved how our customers do business, and these new models will continue that proud tradition," said Don Chance, President of Yale Materials Handling Corporation.

Yale spent five years engineering and developing the new Veracitor VX line of trucks designed to meet customer's needs today and in anticipation of their needs tomorrow, said Chance. The product line was originally introduced at ProMat 2005 and has since become one of Yale's most popular products.

In the late 1990s, Yale executives and engineers committed to the process of inventing a lift truck that offers increased customer productivity, modular manufacturing for easy customization to each customer's application, and solid-state parts to minimize downtime and streamline scheduled maintenance.

Yale's manufacturing facilities were redesigned with new equipment and technology to produce the new product line. Within this new manufacturing process, customer-requested features and special equipment are incorporated into the truck as it is manufactured, to create a final product that meets customer needs better and is produced for the right application. This is a key advance in the industry, reducing the need for post-production modifications, and increasing the number of satisfied customers getting a truck built for their application (as opposed to modified to meet needs).

"The Veracitor VX combines innovative design, comprehensive testing, advanced components and superior manufacturing to create a truck that is true to our customers' needs, and true to our promise of productivity/' said Bill Gilroy, Vice President of Area Sales, Yale Materials Handling Corporation. "The Veracitor combines the luxury feel that operators appreciate, with greater productivity required by their supervisors, and unique customizability and low cost of operation demanded by senior executives."

The complete Veracitor VX product line offers capacities ranging from 4,000 to 15,500 pounds and is available with cushion and pneumatic tires (application and weight specific).

To learn more about the Veracitor VX and Yale's new manufacturing process, visit Yale booth #2031 at ProMat 2007.

About Yale Materials Handling Corporation
Yale Materials Handling Corporation markets a full line of products and services, including electric, gas, LP-gas and diesel powered lift trucks; narrow aisle, very narrow aisle and motorized hand trucks. Yale offers comprehensive Fleet Management services, as well as Yale service, parts, financing and training. Yale trucks are manufactured in an ISO 9001:2000 registered facility and range in capacity from 2,000 to 36,000 pounds. For more information, or to find the Yale lift truck dealer nearest you, call 1-800-233-YALE or visit wvvw.yalo.com.

Contact: Peter Setaro, 609-452-8500, psetaro@princetonpartners.com

More from Electrical Equipment & Systems

All Topics