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Press Release Summary:
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Original Press Release:
Entellium Unveils 'Simplicity Release 2008'
CRM upgrade includes powerful CRM productivity enhancements, plus cutting-edge 'Lead Duplicate Checker' feature, streamlining lead management to save small businesses valuable time and money
SEATTLE, Jan. 31 /- Entellium, a global developer of on-demand Customer Relationship Management (CRM) software, today announced the commercial availability of the Simplicity Release 2008, a new, strikingly powerful version of the company's flagship CRM suite, Entellium eSalesForce and eCustomerCenter. The Simplicity Release 2008 is available immediately to all Entellium customers at no added cost.
The keystone of the new release is Lead Duplicate Checker, a feature designed specifically to eliminate duplicate leads, which is considered one of the greatest inefficiencies of sales and marketing teams. According to SmartMarketers.com, up to 80 percent of marketing-generated sales leads are lost, ignored or discarded because of mismanagement.
The Simplicity Release 2008 comes at a time of growing frustration in the sales industry.
"For most small businesses, duplicates will account for between 11 and 15 percent of all leads," said Paul Johnston, Entellium president and CEO. "A company spending about $2 million annually on leads is actually throwing away about $300,000 each year, and that does not include the cost of wasted time spent on contacting the inactive or cold lead. We have taken that pain away for our customers and at no added cost."
Based on feedback from thousands of sales and marketing professionals, the power of the Simplicity Release 2008 comes from combining features like Lead Duplicate Checker with Real Time Lead Alerts in order to make every aspect of lead-management faster and easier than ever. The result being that small businesses can spend less time on things that take away from their bottom line.
Release highlights
-- Lead Duplicate Checker -- Sales reps are spared the time and frustration of pursuing leads that have already been checked out. They can cross-check new leads against existing data and decide which to eliminate and which to re-route, a process known in the CRM industry as "de-duping." The feature cross-checks leads added manually, imported lists, or leads captured live from a web form.
-- Real-Time Lead Alerts -- Sales professionals can communicate in real time with hot leads, so they are far more likely to convert and close. Visitors who return to a Web site to download a new piece of collateral can be tracked and sales reps are notified immediately, enabling them to speak to prospects while they are uppermost in their mind.
-- Bulk Updater -- Salespeople do not waste time updating numerous records one at a time, so there is less busywork and more time spent on sales. An unlimited number of records can be updated with a common value in one click.
Simplicity Release 2008 also includes these lead-management enhancements and business benefits:
-- Import Wizard, Re-Mastered-Makes it absolutely easy to import existing leads into eSalesForce, both during deployment and on an ongoing basis. All leads are consolidated in a central database and no leads fall through the cracks.
-- Activity Sets-Sales reps can easily schedule everyday activities and no longer have to think about next steps in the sales process. They can "set it and forget it." Whenever a lead is created or modified, eSalesForce automatically schedules "best practices" emails, calls and tasks for the sales rep to complete.
-- Lead Routing-Routes leads automatically based on what is known about the lead, for example products of interest, lead source, or location, so leads go to the sales rep best suited to close the deal.
"Mismanaging leads is the equivalent of burning money. Small businesses have traditionally experienced many points of failure in lead management with software built before the Internet era," said Jared Ruckle, senior director of product management and design at Entellium. "With this release, Entellium offers any sized business and budget the ability to use the collaborative power of the Web to manage and optimize every touch with every potential buyer."
About Entellium
Founded in 2000, Entellium is a global software company that develops on-demand Customer Relationship Management (CRM) software for small and midsize businesses. Entellium software helps sales teams balance the everyday needs of sales professionals with the reporting and forecasting needs of management. Entellium's numerous awards and honors include: a bronze 2007 IDEA honor from BusinessWeek magazine-a top tribute in the field of interaction design; a "Leader" ranking from Forester Research in the categories of both Sales Force Automation (SFA) and Customer Service Management; and CRM Magazine's 2004, 2005 and 2006 Market Leader Award for SFA. Entellium is the developer of Gamer Influenced Design (GID)(TM), a concept that incorporates some of video-games' most compelling features into business software design. The result is software that is interactive, intuitive and boldly designed. Entellium has been rated one of the best companies to work for by Seattle Business Monthly Magazine, Washington CEO magazine and the Puget Sound Business Journal. Headquartered in Seattle, Entellium maintains a global research and development office in Kuala Lumpur, Malaysia. For more information, visit entellium.com/.
CONTACT: Eddie Bannerman-Menson of Entellium, +1-206-245-2389, ebannerman@entellium.com
Web site: http://entellium.com/
