World's Oldest Construction Material, Bamboo, Now Adorns the Latest Computing Technology

ASUS brings in new dynamics to the Green Computing Revolution with launch of its eco-friendly and exquisitely designed Bamboo Series Notebook

India, April 8, 2009: ASUS Technology (India) today announced the launch of its much awaited eco-friendly Bamboo Series Notebook in India. The Bamboo series Notebooks are exquisitely designed with real bamboo to give a personalized and exclusive feel to each notebook. The end-to-end eco-friendly Bamboo Notebook is a revolutionary innovation in Green Computing. It is 'green' throughout its life cycle - from its conception and production to its recycling. It totally complies with RoHS* and WEEE Standard and in fact it exceeds the benchmarks of these standards.

ASUS is the first company to come up with a revolutionary concept of using bamboo casing for Notebooks. The Bamboo Series notebooks are ultimate celebration of the versatility of bamboo combined with the most advanced computing technology. It is an extremely fashionable Notebook with exquisite craftsmanship design that exudes unique and personalized user experience.

Stanley Wu, Country Manager for Notebook business, ASUS India, said, "The launch of Bamboo Series Notebook will usher in a new era of green computing. It will mark a paradigm shift in the way computers are used and manufactured. With the ever increasing concern over global warming and the ecological imbalance, we find it necessary to innovate products that are not only eco-friendly but also commercially viable."

The ASUS Bamboo Series Notebook uses Super Hybrid Engine that reduces the yearly CO2 emission by 12.3kg per notebook. Given that ASUS ships approximately 6 million notebooks per year, this works out to a massive 73.8 million kilograms of CO2 emission reduced per year, which equates to saving 36 million trees annually.

About ASUS Bamboo Series Notebook:

The ASUS Bamboo Series notebook: A Seamless Marriage of Art and Engineering

The first thing about the ASUS Bamboo Series notebook that commands immediate and unfailing attention is its artisan-grade Moso bamboo paneling, which is crafted with the precision and care typically associated with bamboo instruments and arts and crafts. The organic tactility, refreshing scent and minimalist aesthetics of bamboo lend the ASUS Bamboo Series notebook an arresting aura of spirituality, warmth and old world charm that synthetic material and cold, impersonal metals will struggle to replicate. With every touch, users will be able to feel the difference - the bamboo gives an instant sense of familiarity, just like the sensation one would get from running one's fingertips across furniture. The sensation of being close to nature is even conveyed when users use the touch pad. The genuine bamboo fiber patterns on the touch pad create the sensation of touching live bamboo. Furthermore - like any piece of original art - every ASUS Bamboo Series notebook is unique, each with its own natural patterning that is brought out beautifully by ASUS' proprietary manufacturing process. The air of individuality of each piece can be further enhanced by several treatments that yield different colors, or by laser etching distinctive designs onto the ASUS Bamboo Series notebook's bamboo-clad cover.

ASUS Super Hybrid Engine: A Next Generation Breakthrough in Power Efficiency
All of the ASUS Bamboo Series notebook's power does not come at the expense of the environment. On the contrary, the ASUS Bamboo Series notebook - as with the new generation of ASUS notebooks released to market from the second half of 2008 - is remarkably energy-efficient, thanks to the implementation of ASUS' exclusive Super Hybrid Engine technology, which is the product of a comprehensive redesigning of the hardware, software and BIOS on the part of ASUS' engineers.

The most remarkable breakthrough of Super Hybrid Engine is that it accords users the control they need to obtain their desired level of performance - either improving power efficiency or boosting performance by the same technology core. In terms of power efficiency improvement, Super Hybrid Engine can extend battery life between 35% and 70% as compared to notebooks with the same specifications but without the technology, and yet enable users to boost their systems' performance by up to 23%. It achieves this by intelligently monitoring the power requirements of the notebook's components and automatically adjusting the power levels in real-time to match the current consumption needs, thus optimizing both system performance and power efficiency. Users are also given the option of selecting from a number of presets manually to ensure that the notebook conforms to the owner's usage demands.

Bamboo as an Alternative Material: The Natural Choice
ASUS has achieved international renown for its research into, and inspired use of, biodegradable materials such as leather in its products, but its decision to embrace bamboo is nothing short of ingenious. Through the use of bamboo which has an immense tensile strength that rivals that of many metal alloys, the ASUS Bamboo Series notebook is highly resilient - an attribute proven conclusively by the fact that it is the first notebook to have survived the unforgiving conditions of snow-capped Qomolangma Peak, which stands at a staggering height of 8,848 meters (29,028 feet). Bamboo also has a renewal rate that no other plant can match. It has been known to grow 60cm in just 24 hours, reaching its maximum height in several years. Bamboo is also capable of regenerating itself upon harvesting without necessitating replanting, making it possibly the perfect renewable resource.

It's Easy Being Green
The crux of the message borne by the ASUS Bamboo Series notebook is that "it's easy being green". This message resonates at both the consumer and solution provider strata. For consumers, being green is a simple matter of making smart, environmentally-conscious purchasing decisions. Choosing the ASUS Bamboo Series notebook - or any of ASUS' notebooks, all of which were designed and manufactured in strict adherence to the same rigorous green policies and standards that governed the development of the ASUS Bamboo Series notebook - over less green alternatives, will help to preserve the Earth in no small measure.

For solution providers, the key to going green entails looking beyond mere legal compliance and proactively inculcating green values among staff. ASUS is the beacon of success for this approach. In relation to the ASUS Bamboo Series notebook for instance, staff spanning the research and development, strategy development, manufacturing, procurement, quality control, sales and marketing and even administrative departments rallied behind a common raft of green principles set by a steering committee headed by the Chairman of ASUSTek Computer Inc., Jonney Shih. This was only made possible by the company-wide green design, manufacturing and procurement systems that ASUS has in place, as well as its considerable investment into green-oriented e-learning platforms and staff education programs.

Bamboo Notebook Specifications:

CPU + NB Intel® Core(TM)2 Duo Processor P8600 -Mobile Intel® PM45 express chipset -
Intel® WiFi Link 5100 OS Genuine Windows Vista® Genuine Home Premium

Memory NVidia GeForce 9300M GS with TAG RAM up to 1536MB (depends on system memory).
HDD DDR2 800MHz, 2 x SODIMM up to 4GB (depends on Vista 64bits readiness) SATA HDD up to 320G/5400rpm, UltraSlim ODD built in 8-in-1 Card Reader, Fingerprint, TPM module.
Camera Built-in 1.3M pixel Camera with ASUS SmartLogon & LED light
Battery 300 x 220 x 25.3 - 31.6 mm (W x D x H), 6 cell + 3 cell
Net Weight 1.57 kg

Price 1, 10, 000/- MRP

Warranty 2 years global warranty/ 1 year warranty on battery

About ASUS
ASUS is a leading company in the new digital era. With a global staff of more than ten thousand and a world-class R&D design team, the company's revenue for 2008 was 8.1 billion U.S. dollars. ASUS ranks among the top 10 IT companies in BusinessWeek's "InfoTech 100" and has been on the listing for 11 consecutive years. ASUS was also selected by the Wall Street Journal Asia as No.1 in Quality and Services in Taiwan. Its product portfolio includes notebooks, motherboards, graphics cards, optical drives, LCD monitors, information appliances, desktop PCs & PC components, servers, wireless solutions, mobile phones, handhelds, digital home solutions, broadband communication products and networking devices.

Press Contacts: Vikram Shirur / Rohan Kadam Pradeep Singh/Serena Paes PR Specialist Adfactors PR Pvt. Ltd ASUS Technology Pvt. Ltd., India. Cell: 9930143519/9833100320 Tel: +91-22-67668852 / 67668831 Cell: 9967550256 / 9820396002 / E-mail: /

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