World First: Globe and fastmobile Launch Unique myGlobe IMEVRYWHR Mobile Community Service


World First: Globe and fastmobile Launch Unique myGlobe IMEVRYWHR Mobile Community Service

New offering, integrating communication, commerce and content services

CHICAGO, Dec. 6 -- The Philippines' leading mobile operator, Globe Telecom, today announced the launch of its unique myGlobe IMEVRYWHR integrated communications service. The fastmobile-powered service, the first of its kind in the world, provides an integrated mobile environment where users can connect and share within and across mobile communities through a range of communication, commerce and content tools.

Specifically, myGlobe IMEVRYWHR enables users to:

-- Quickly and easily share information via a range of integrated voice, messaging and content options within a single user interface and powered by a unique presence-based address book. These options include voice, SMS, MMS, email and IM -- either Yahoo!Go IM or myGlobe IM -- photo IM and voice IM
-- Simply access and use Globe's award-winning G-cash service to make wireless fund transfers, cash withdrawals and payments to partner establishments.
-- Share prepaid credit via Globe's Share-A-Load service and allow subscribers to check their prepaid account balance.
-- Search and immediately access Globe's vast mobile content library via the 'AskG' search function.

For the first time, the new service integrates features, functionality and partners from the internet within one interface, enabling Globe's subscribers to interact with their online communities wherever they are, however they want. Globe users can access all of these great features by downloading the myGlobe IMEVRYWHR client and subscribing by day, week or month. To access the client, users will send a text message with the keyword 'IM' to 2992 to easily install the client on their respective handsets for free.

"Globe is living up to its promise of offering innovative products to its subscribers. myGlobe IMEVRYWHR is seen as a strategic move for the company since the service integrates many of our most relevant services for subscribers' ease of use. Partnering with fastmobile has not only brought to bear considerable technical skill, but crucial relationships with branded portals and device manufacturers," said Mario Domingo, Head of Service Creation Division for Globe Telecom. "Communities have been credited with the recent explosion in internet usage and myGlobe IMEVRYWHR promises to do the same for our mobile services -- these are very exciting times for us."

"Communities are built on relationships and relationships are based on communication -- myGlobe IMEVRYWHR makes this communication simpler and creates loyalty more than ever before," said fastmobile CEO, John Hoffman. "We -- fastmobile, Globe and our portal and handset partners -- are delighted with myGlobe IMEVRYWHR. This launch promises to be the first of many, and could even change the way people use their phones, adding new usage over and above SMS."

This new mobile community service benefits the entire mobile value chain -- increased use of communication, commerce and content services will dramatically enhance the revenue potential for the whole industry moving forward.

About fastmobile

fastmobile connects mobile communities via integrated communications services, enabling users to communicate and share information. fastmobile offers mobile operators a suite of innovative services, such as integrated voice, messaging, and content applications. Within a single user interface users can communicate, as well as share and consume information, mobilizing social networking and key desktop applications. The fastmobile services platform leverages and integrates existing mobile communities, enabling instant connection -- whether voice, IM (private & 3rd party) SMS, multi-media messaging, and email. Operators can partner with fastmobile to innovate proprietary applications, as well as provide a branded environment, thereby integrating services and address books.

fastmobile works with mobile operators, OEMs and portals across the world including British Telecom, T-Systems, and Globe.

About Globe Telecom

Globe Telecom, Inc. is a stock corporation organized under the laws of the Philippines, and enfranchised under Republic Act No. 7229 and its related laws to render any and all types of domestic and international telecommunications services. Globe Telecom is one of the leading providers of digital wireless communications services in the Philippines using a full digital network based on the Global System for Mobile Communication (GSM) technology. It also offers domestic and international long distance communication services or carrier services.

Globe Telecom owns 100% of Innove Communications, Inc. Innove is one of the providers of digital wireless communication services in the Philippines. Innove currently offers cellular service under the Touch Mobile prepaid cellular brand. The TM brand is supported in the integrated cellular networks of Globe and Innove. It also offers a broad range of wireline voice communication services, as well as domestic and international long distance communication services or carrier services.

CONTACT: Monica Rohleder of fastmobile, Inc., +1-847-606-1973

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