Workforce Planning Software optimizes retail budgets.

Press Release Summary:

Budget Creation and Management provides top-down and bottom-up approach to labor budgeting to help align store execution with corporate goals. In optimizing allocation of labor expenses by uniting fiscal and operational budget planning processes, solution considers each location's needs and provides accurate labor budget from which to forecast, deploy, and manage workforce. Software supports what-if scenarios for trend analysis and produces reports to facilitate business decisions.

Original Press Release:

Workbrain Announces Comprehensive 'Bottom-up' Labor Budget Management and Creation Solution for the Retail Industry

New workforce planning application links store execution with corporate goals

TORONTO, Jan. 16 - Workbrain, the leading provider of workforce management solutions for large enterprises, today announced the launch of Budget Creation and Management, the second generation of its Workforce Planning application. Built for leading retailers, the solution is designed to optimize the allocation of labor expenses by uniting fiscal and operational budget planning processes. The solution provides a unique top-down and bottom-up approach to labor budgeting to help align store execution with corporate goals. The solution is being showcased at the National Retail Federation's (NRF) 96th Annual Convention & Expo being held in New York from January 15-17. Workbrain is exhibiting in booth #1901.

"The ability for retailers to accurately forecast labor and effectively deploy the workforce is critical to successfully manage the intricate balance of workforce supply and customer demand," said Tony Marzulli, Senior Vice President of Products and Marketing at Workbrain. "But even the most efficient execution of these day-of-operation processes can be wasted if upstream activities such as labor budgeting are inadequate. For the first time in the industry, clients can consider each location's needs and provide stores with an accurate labor budget from which to forecast, deploy and manage their workforce. We are proud that a number of leading retailers have endorsed our vision of total workforce management by implementing Budget Creation and Management."

Developed in close partnership with some of the world's best performing retailers, Budget Creation and Management is designed to meet the needs of the world's largest and most innovative retailers and is now available to clients globally.

"To bridge long-range budget planning with shorter-term forecasting and scheduling, corporate finance departments want comprehensive labor budget functionality incorporated into their workforce management software," said Rob Garf, Vice President, Retail Strategies at AMR Research. "Integrating broad budgeting functionality into other workforce management components will provide better intelligence and financial insight between store and corporate performance."(1)

Workbrain Budget Management and Creation uses engineering principles and advanced mathematical algorithms to enable businesses to accurately predict labor costs and allocate resources for optimal efficiency. In addition to performing "what if" scenarios for trend analysis, the application augments Workbrain's business intelligence capabilities with reports that deliver timely information to help retailers make the best labor budgeting decisions possible.

About Workbrain

Workbrain provides the most widely deployed web-based workforce management solution for large enterprises. The company is the only provider of Total Workforce Management that helps organizations plan, deploy, and manage their workforce to reduce costs, increase sales, and boost employee satisfaction. Clients such as British Airways, General Mills, Target Corporation, and Lifespan choose Workbrain's industry-focused workforce management solutions to integrate workforce planning, labor forecasting, workforce scheduling, time and attendance, and workforce analytics on a single platform. For more information, please visit

Workbrain is a trademark of Workbrain, Inc. All other product or company names mentioned are the property of their respective owners.

(1) Robert Garf, AMR Research, "Best Practices Emerge From Early Adopters of Web-Based Workforce Management," May 2005.

CONTACT: Pat Ladisa, Corporate Communications, (416) 421-6700 ext 2579,

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