Worker Apparel is designed to promote visibility.

Press Release Summary:

Made with 3M(TM) Scotchlite(TM) Reflective Material, high and enhanced visibility workwear lines help keep workers safe in high-volume traffic and heavy-equipment jobs. ANSI-certified high-visibility products include orange and yellow workwear, knits, and outerwear: T-shirts, fleece hooded jackets, vests, short and long sleeve work shirts, work pants, and coveralls. Enhanced visibility line includes short and long sleeve work shirts, bib overalls, coveralls, and work pants.

Original Press Release:

Dickies® Launches its First High Visibility Workwear Apparel Line

Leading workwear brand develops the most comprehensive line of garments so workers can be hi-vis

FORT WORTH, Texas (November 6, 2006) - Williamson-Dickie Mfg. Co., the leading global workwear brand, announces the launch of high visibility and enhanced visibility workwear marking the company's first high visibility apparel line. Dickies® created the product so that workers in high volume traffic and heavy equipment jobs can be seen in a variety of conditions.

The product line will offer the largest full line of high and enhanced visibility apparel of any national brand, including American National Standard for High-Visibility Safety Apparel (ANSI) 107 - 2004 and non-ANSI certified clothing. Many of these garments have been made with 3M(TM) Scotchlite(TM) Reflective Material, which is recognized as the leading high performance retro-flective material to enhance visibility in low-light and nighttime conditions. Dickies is launching its high and enhanced visibility apparel at the 2006 National Safety Congress & Expo in San Diego.

"Dickies was founded as a workwear company and we have stayed true to our roots by focusing product design around the needs and preferences of workers," said Jon Ragsdale, vice president of marketing and business development for Dickies. "Visibility is one of the top priorities for workers in variety of jobs and environments ranging from high volume traffic to heavy equipment. Government guidelines on protective clothing continues to advance so it was a natural progression for Dickies to create a high and enhanced visibility line because of our focus on work wear and commitment to the everyday, blue collar worker."

Dickies high visibility line offers a wide selection of orange and yellow workwear, knits and outerwear ranging from T-shirts to fleece hooded jackets, vests, short and long sleeve work shirts, work pants and coveralls. All high visibility products are ANSI certified and include classes 1, 2, 3 and E. The enhanced visibility line includes short and long sleeve work shirts, bib overalls, coveralls and work pants. The garments feature in-demand details such as multi-use pockets, stain-release finishes, moisture-wicking fabric and a generous fit. All ANSI-certified clothing products feature the 3M(TM) Scotchlite(TM) Reflective Material.

The high and enhanced visibility apparel line will be sold through multiple retail distribution channels.

Since its beginnings in Fort Worth, Texas in 1922, the Williamson-Dickie Manufacturing Company has grown from a humble manufacturer of bib overalls into a global brand powerhouse, with DICKIES work pants, shirts, denim, outerwear, school uniforms, outdoor gear, medical and chefs apparel and an extensive licensing program offering sturdy head-to-toe clothing options for hardworking men and women of all ages, professions, regions and interests. Williamson-Dickie operates through subsidiaries in North America, Canada and Europe as well as exclusive distributorship around the world.

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