Windows and Patio Doors provide style and privacy.

Press Release Summary:



Designer Series® windows and patio doors feature between-the-glass window fashions, which can be changed in minutes. Window fashions stay clean and virtually dust-free, helping alleviate allergy-aggravating conditions. Fabric shades can be lowered to allow natural light in from top while covering bottom of unit for added privacy. Available in light-filtering and room-darkening options, shades extend to inside edge of window sash.



Original Press Release:


Pella Introduces Exclusive new Designer Series® Windows and Patio Doors


Innovator leads the way in style, quality and convenience

PELLA, Iowa, Jan. 13 -- Pella Corporation today announces its most stylish innovation ever -- Pella(R) Designer Series windows and patio doors featuring convenient between-the-glass window fashions which can easily change in minutes.

Showcased in Pella's booth at the International Builders' Show (IBS) 2005 (booth No. W0701) in Orlando, Fla., the exclusive Designer Series collection provides the ease of simply snapping out the blind or shade and replacing it with a stylish, new color for a completely new look.

"Designer Series windows and doors with between-the-glass window fashions provide style for life," said Sherri Gillette, Designer Series marketing manager, Pella. "Pella Corporation's newest innovations make these windows and doors easier to clean, easier to use, easier for your life. We've used innovation to make life easier."

To prove you can have function and fashion in one package, Designer Series windows and patio doors have room for both a window fashion and a grille between panes of glass for the ultimate in design flexibility. Homeowners can take their time deciding on between-the-glass options and easily make changes over time as needs and tastes may change.

Style

A recent survey of homeowners found that 45 percent of Americans would change the look of a room at least once a year if they could do so simply and affordably. Now they can, thanks to Pella's newest innovation. Homeowners can make the quick transformation in a matter of minutes with a custom look and perfect fit every time, without damaging walls or woodwork, changing décor with the seasons or as decorating tastes evolve.

"We recognize that homeowners want to express their personal style while saving time, money and simplifying their lives," said Gillette. "Pella has developed an integrated design solution to satisfy those diverse needs."

In fact, Pella asked Americans how they'd least like to spend their free time and found that consumers would rather clean the bathroom sink (12 percent), a closet (17 percent) or even clean out the refrigerator (28 percent) than clean their blinds or shades (39 percent). "Thanks to the convenience of Pella's Designer Series collection, now homeowners can relax and spend time on more important things in life, than the drudgery of cleaning blinds or shades," Gillette said.

Designer Series windows also help alleviate allergy-aggravating conditions, since window fashions between-the-glass stay clean and virtually dust-free.

Innovation

Beautiful fabric shades which open from the top down add to the style and convenience of the Designer Series collection. This innovation allows the shade to be lowered to allow natural light in from the top, while covering the bottom of the unit for added privacy.

The new Designer Series collection also features cordless operation, so there are literally no strings attached to blinds or shades. "Pella's window fashions are tucked neatly between panes of glass, protected from little fingers and overzealous pets, for the ultimate in style, convenience and safety," Gillette said.

Pella's Designer Series shades and blinds extend to the inside edge of the window sash for the ultimate in privacy -- critical in bathrooms and bedrooms. Shades are available in light-filtering and room-darkening options, especially important in entertainment rooms, bedrooms and bathrooms. "Trends show homeowners continue to seek refuge in their homes and are transforming their bathrooms into personal spas with lots of amenities, emphasizing the need for more privacy," Gillette said.

Two exclusive Pella screen options enhance Designer Series' functionality and beauty. The Pella Rolscreen(R) retractable insect screen, available on Designer Series casement windows and sliding patio doors, rolls out of sight when not in use and eliminates the need for seasonal screen storage. Pella Vivid View(TM) screens are virtually invisible, allowing for a great view from the home's interior and enhancing the home's curb appeal from the exterior, while allowing three times the airflow of a traditional screen.

Value

In addition to being stylish and convenient, the Designer Series collection also provides outstanding value.

"Thanks to Pella's new integrated system, you can obtain a custom window fashion and a beautiful, convenient, energy-efficient window or patio door for less than what you'd expect to pay for a custom window treatment alone," Gillette said. "And, it's more energy-efficient than ever before with double- and triple-pane glazing options to keep your home warmer in the winter and cooler in the summer. Based on computer simulations, double-paned glass can reduce energy costs up to 17 percent and triple-paned glass can decrease energy bills by as much as 28 percent. Pella's fashionable between-the-glass blinds or shades can also help increase overall energy savings.

Pella Designer Series windows and patio doors (including blinds, shades and grilles) are available at Pella Window & Door Stores throughout the United States and Canada beginning in April 2005. Actual retail prices will vary with the size and options preferred. Check with your nearest Pella Window & Door Store for further details.

Celebrating 80 years in business, Pella Corporation has long been recognized in the window and door industry for its technology and innovation, having earned more than 100 product and design patents. In addition to windows and patio doors, the company also manufactures storm door and entry door systems with the same level of quality and technology for which Pella is known worldwide. Headquartered in Pella, Iowa, the company is represented by select building materials retailers and a Direct Sales network operating Pella(R) Window & Door Stores nationwide. To receive more information, call 888-84-PELLA or visit www.pella.com/.

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